The Opportunity: Digital Content Specialist
Contract: Permanent
Location: Cannock
Briggs Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying.
The purpose of this role is to implement and monitor the website content and digital promotion strategy for Briggs Equipment and designated subsidiary businesses.
Main accountabilities and responsibilities:
1. Supporting the Digital Content Strategist in delivering the Group's website content strategy
2. Fulfilling processes and tasks for websites including briggsequipment.co.uk and .ie such as uploading content, updating content, quality control checks for content uploads including product information.
3. Support with delivering gains in site health, domain reputation, domain authority. Supporting with ongoing health checks on sites to sustain the effect of SEO improvements
4. Adapt to changing expectations for the influence of AI in search traffic, enquiry mechanisms and referrals
5. Improved content profile, boost our performance for complementary products e.g. Hako, Combilift
6. Traffic reporting; Dramatically enhance our understanding of activity through reporting via Google Analytics, Go...