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Regional sales manager: uk, ireland and scandinavia

High Wycombe
Permanent
Jonathan Lee Recruitment
Regional sales manager
£85,000 a year
Posted: 20 April
Offer description

Are you ready to take the next step in your sales leadership career? This is your chance to join a forward:thinking company that is shaping the future of the technical and industrial equipment industry. As a **Regional Sales Manager : UK, Ireland and Scandinavia**, youll be at the forefront of driving growth, leading a high:performing team, and delivering exceptional results in a dynamic and rewarding environment. This is not just a job : its an opportunity to make a real impact while building your professional legacy.

Role Overview

Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
Operates in full alignment with a highly decentralised, performance:driven business model and regional (EMEA) strategy
Leads, develops, and inspires a high:performing sales organisation focused on technical, solutions:based selling
Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
Expands position in priority verticals through disciplined commercial execution and customer:centric engagement
Drives success through hands:on field leadership, data:driven performance management, and continuous development of people and capabilities
Focuses on long:term performance, innovation, and customer loyalty within a premium, high:value equipment portfolio
Holds significant P and L influence with strong visibility across senior regional leadership

Strategy and Growth Execution

Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long:term plans)
Translate regional strategy into actionable territory:level growth plans
Prioritise high:value products, key accounts, and strategic verticals using an 80/20 approach
Execute structured growth initiatives to drive order intake and sustainable market share expansion
Continuously evaluate market trends, competitive positioning, and evolving customer requirements
Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions

Commercial Leadership and Performance Management

Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
Ensure pipeline quality, velocity, and high conversion standards
Own forecast accuracy and maintain strong pipeline discipline
Track performance against targets and prior:year benchmarks
Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
Act as the regional voice of the customer, influencing product development, service delivery, and commercial strategy

People Leadership and Culture

Build and lead a diverse, inclusive, and high:performance sales organisation
Coach, mentor, and develop talent within a technically skilled sales and applications team
Establish clear succession planning and career development pathways
Promote a culture of accountability, ownership, and continuous improvement
Lead from the front with strong field engagement alongside customers and teams

Operational Excellence and Governance

Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
Monitor and manage key performance indicators to drive consistent execution
Maintain structured reporting, forecasting, and performance review cadences
Collaborate cross:functionally with marketing, service, operations, and finance to deliver integrated customer solutions

Key Experience and Competencies

Senior sales leadership experience within technical, industrial, or capital equipment sectors
Proven track record of delivering sustained growth across multi:country or regional markets
Strong capability in coaching, performance management, and team development
Excellent influencing and stakeholder management skills across matrix

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