We are a leading UK B2B eCommerce and catalogue marketer with product marketing expertise across a wide range of health, safety, and facilities products.
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Marketing Executive
Location: Poole
Main Purpose
The role holder is responsible for day-to-day marketing activity, maintenance, process improvements and delivery of designated trading tasks, programmes and projects. Proactively support trading management on a dynamic and agile basis in order to deliver value added commercial activity required to achieve growth and divisional marketing KPIs across the group.
Duties and Responsibilities
* Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to:
o Website content changes/improvements
o Producing and Publishing institutional and rich informational content
o Product launches
o Re-merchandising of products and categories, including adding images
o Re-pricing
o Categorisation
o Fixing errors
o Algolia search term management
* Expediently and diligently address and resolve marketing tickets via JIRA
* Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management
* Supporting trading managers with the production of printed marketing materials
* Monitoring of core advertising and website performance, reporting to trading managers as necessary
* Conduct regular competitor and market analysis, reporting back to trading managers as necessary
* Supporting in execution and sign off of commercial trading activity
* System administration to support trading activity and maintain group databases, including product, website, and customer data
* Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required
* Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent
* Support CX team with alternative advertising efforts when required
* Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency
* Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team
* To undertake any other reasonable duties, as required by management
Person Specification
Qualifications
Qualifications
Essential / Desirable
1. A relevant CIM marketing qualification, marketing degree or equivalent marketing experience.
E
Skills
2. Attention to detail and high level of accuracy in delivering high quality work.
E
3. Adaptability and the willingness to be flexible in a dynamic working environment.
E
4. Ability to work at pace, under pressure and to tight deadlines.
E
5. To apply marketing principles in a pragmatic, efficient way.
E
6. Ability to undertake research and write clear, concise marketing material that adds value.
E
7. Ability and confidence to make recommendations and suggestions for internal process and efficiency improvements.
E
8. Strong communication skills.
E
9. Ability to gather, manipulate and analyse data in order to inform decisions.
E
10. Interpersonal skills and ability to foster strong working relationships.
E
11. High level of IT proficiency, including MS Office (inc. Excel) and other tools such as Business Objects and Power BI.
E
12. Proficiency with ERP systems including product and data management.
D
13. Proficiency with tools such as Business Objects and Power BI.
D
14. Proficiency with use of workflow reporting tools such as JIRA
D
Knowledge
15. Knowledge of relevant commercial and direct marketing concepts.
E
16. Relevant product and customer knowledge in the markets that PBH operates
D
Experience
17. Relevant marketing experience
E
18. Experience working collaboratively with internal colleagues and stakeholders to achieve favourable outcomes
E
19. Experience of working in a shared service team
D
ALL CANDIDATES MUST HAVE THE RIGHT TO WORK IN THE UK. PBH DOES NOT HOLD A SPONSORSHIP LICENCE AND IS NOT IN A POSITION TO SPONSOR WORK PERMIT APPLICATIONS AT THIS TIME.
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