Overview
Are you a strategic thinker with a passion for customer engagement? Agria is seeking a dynamic Customer Marketing Manager to deliver our customer contact strategy across acquisition, retention, and lifecycle communications. This role blends creativity, data-driven decision-making, and technical expertise to drive meaningful connections with our customers and deliver key business objectives. Youinnat thrive in a fast-paced environment and enjoy crafting journeys that captivate and convert.
We are based in Aylesbury, Buckinghamshire and currently operate a hybrid model of one day per week in the office (every Wednesday).
What Youinal Be Doing
Acquisition Strategy
* Develop and deliver contact strategies to convert prospects into loyal customers
* Manage marketing automation and testing across email, SMS, direct mail, and outbound channels
* Oversee new business incentives and optimise performance through testing and reporting
Customer Communications
* Create engaging content for newsletters and customer reward campaigns across Agria's brand portfolio
* Drive brand engagement through personalised, timely communications
* Support the development of a Single Customer View with a passion for customer documentation and leveraging key customer touchpoints
Retention
* Deliver the customer loyalty and retention strategy through targeted communications
* Promote new loyalty propositions and address key areas like missed payments and cancellations
Performance Reporting
* Deliver monthly performance insights and contribute to the wider marketing report
* Analyse campaign effectiveness and provide actionable recommendations
Partnerships & Service Communications
* Ensure timely delivery of partner offers and lifecycle marketing initiatives
* Manage service communications, regulatory updates, and direct mail stock levels
What We're Looking For
* Experience in planning and executing CRM journeys through marketing automation; including segmentation, testing and optimisation
* Ideally proficiency in Apteco FastStats, PeopleStage, Orbit, and Dotdigital
* Proven track record in direct marketing with measurable impact on engagement and conversion
* Strong grasp of GDPR, PECR, and Consumer Duty principles
* Excellent communication skills across all levels of the business
* Ability to prioritise, work independently, and thrive under pressure
* A collaborative mindset with a proactive approach to problem-solving
Why Choose Agria Pet Insurance
Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We provide lifetime insurance for animals and understand our customers and their pets. We are trusted by partners to provide lifetime pet insurance in their names. We work with animal welfare organisations, vets, and breeders, and we support hundreds of animal rescues and charities.
We are a growing business with a supportive ethos and family feel. We were recognised as one of the UKs Best Workplaces and as a carbon-negative insurer in the UK.
What We Offer
* 25 days of annual leave (increases with service) plus bank holidays and an additional day off for your birthday
* Option to buy/sell up to 5 days of annual leave per calendar year
* Contributory pension and Life Assurance scheme
* Access to 25% off insuring your pet with Agria; friends and family discounts too
* Health and wellbeing benefits including Health Cash Plan, mental health support, and Headspace access
* Free tickets to pet-related events
* Complimentary refreshments and regular team activities organised by our Employee Forum
Location: Uxbridge, Engand, United Kingdom
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