Salary: Depending on Experience
ROLE OVERVIEW
We are looking for a commercially driven and strategic Talent & Partnerships Manager to join our team at Water Creative working with the talent division Underwater. This is a hybrid role that bridges influencer talent management with end-to-end brand partnerships. You will manage and grow a small but high-impact roster of digital talent, while also leading and executing brand campaigns, overseeing budgets, and contributing to new business development.
This is an exciting opportunity for someone who thrives in a fast-paced, creative environment and is looking to take on a broader strategic role in the influencer and digital marketing space.
WHAT YOU WILL DO
Talent Management
* Manage and grow a select roster of digital talent, nurturing long-term career development.
* Scout, sign, and onboard new and emerging talent in line with agency growth goals.
* Negotiate, draft, and execute contracts with brands and agencies.
* Brief talent on campaign requirements and oversee all deliverables from creation to delivery.
* Monitor and ensure compliance with ASA guidelines and platform policies.
* Maintain up-to-date talent profiles, including bios, stats, case studies, and social media presence, to support new business and growth opportunities.
* Stay on top of social and cultural trends to help talent stay relevant and ahead of the curve.
* Provide talent with performance insights and strategic recommendations for growth.
* Handle inbox management for talent, responding to inbound enquiries, sending rate cards and stats promptly.
* Proactively identify new brand partnership opportunities and pitch talent for relevant campaigns.
* Manage crisis and reputation issues, ensuring seamless and effective solutions while protecting both the talent’s and agency’s brand image.
* Coordinate with the finance team to ensure accurate invoicing, payments, and financial tracking for all talent partnerships.
* Foster positive relationships with brands, agencies, and other stakeholders to build a strong reputation and create repeat partnership opportunities.
Partnerships & Campaign Execution
* Lead the end-to-end execution of influencer-led brand campaigns, from concept, briefing, and timelines, to final delivery and post-campaign analysis.
* Manage complex campaigns with multiple stakeholders and timelines, while maintaining creative quality and efficiency.
* Work cross-functionally with agencies and internal team members to ensure alignment on objectives and deliverables.
* Manage budgets across campaigns, ensuring financial tracking and profitability.
* Gather campaign analytics and ROI metrics to deliver meaningful insights to both talent and brand partners.
* Develop strategic pitches and client proposals that align with brand goals and campaign objectives, identifying innovative talent and partnership opportunities to drive successful influencer and client campaigns.
New Business & Strategy
* Take strategic ownership of generating new business and long-term partnerships across both talent and brand.
* Pitch the talent roster and agency capabilities to brands, agencies, and potential clients.
* Identify and secure diversified revenue streams for talent, including UGC, TikTok Shop, licensing, affiliate marketing, podcasting, publishing, and collaborations.
* Maximise budgets through upselling and cross-collaboration between talent.
* Support and lead on internal strategies for the growth of the talent division, working alongside Talent Managers.
THE IDEAL CANDIDATE
* 2–4 years’ experience in influencer/talent management, brand partnerships, or digital marketing.
* Proven experience managing a talent roster and overseeing end-to-end influencer campaigns and competent in creating campaign decks and pitching to clients. .
* Confident in contract negotiation, paid media, and campaign management.
* A strong network of brand and agency contacts within the influencer marketing industry.
* Knowledge of TikTok, YouTube, Instagram, and platform analytics.
* Excellent communication, organisational, and multitasking skills.
* Data-driven with the ability to interpret performance insights and turn them into action.
* Passionate about the digital creator space, with a creative and strategic mindset being at the forefront of creator trends.
WHAT WE OFFER
* A fast-paced, exciting role within a rapidly growing creative agency.
* Healthy holiday allowance + day off for your birthday + 8 ‘Happiness Hours’ annually.
* Flexible hybrid working between our HQ and home.
* Competitive salary and uncapped progression opportunities.
* Apple MacBook and stationery provided.
* Frequent team socials, lunches, and a friendly, collaborative work culture.
Please apply via LinkedIn and you can also email your CV to careers@watercreative.co.uk