Sales Manager – UK (External Sales) Location: Home-based (within 1 hour of St Albans office) Contract Type Permanent, Full-Time About the Role: We’re looking for a dynamic and visionary Sales Manager to lead our UK external sales team. This is a high-impact leadership role where you’ll shape and execute our national sales strategy, drive growth, and inspire a team of around 20 sales professionals. You’ll report directly to the Head of European Sales and play a pivotal role in delivering exceptional results in a fast-paced, competitive market. Key Responsibilities: Lead, coach, and develop a high-performing sales team Drive strategic sales initiatives and market expansion Analyse competitor trends and customer potential Promote SICK’s solutions with a value-based, consultative approach Manage pricing, contracts, and customer portfolios Implement and optimise sales channels and territory coverage Ensure team compliance with training and development plans Essential Skills & Experience: Degree-level education (preferably in business or electronics) 5 years’ experience managing large sales teams in automation or industrial sectors Strong leadership and change management capabilities Proficient in CRM systems and sales forecasting Commercial acumen with P&L and budget management experience Strategic thinker with a customer-first mindset Salary & Benefits: Competitive base salary Annual bonus scheme (up to 28%) Company car 25 days holiday (rising to 27 with service) 7% employer pension contribution Private healthcare Life assurance (4x salary) Employee Assistance Programme Working hours Monday to Thursday: 8:30am – 5:00pm Friday: 8:30am – 4:00pm About SICK (UK) Ltd: SICK is a global leader in industrial sensor technology, founded in 1946 in Germany. We’re known for innovation, quality, and a people-first culture. At SICK, we don’t just offer jobs—we offer careers with purpose, development, and balance. SICK delivers more than just products. We provide customers with intelligent solutions and services tailored to their needs. Like the company founder Erwin Sick, we see ourselves as innovators with the determination to improve a little every day – by listening to our customers and asking the questions that nobody has asked before. As an employee, you can expect to work for a company where career development and quality of life do not have to be mutually exclusive! SICK is regularly ranked among the top companies in the 'Great Place to Work' competition (Germany). Contact: Camilla Darwin Human Resources Camilla.darwin@sick.co.uk 01727 831121 www.sick.co.uk