Digital Marketing Manager, MAIL/IDA
We are currently recruiting for a new Digital Marketing Manager. The successful applicant must be situated near one of our offices in either London, Milan or Munich.
The Digital Marketing Manager Mail/IDA will strategize, create, execute and report on multi-channel digital marketing campaigns in support of Europe Mail and IDA lead generation goals. They will assist in the development of campaign strategy and lead the day-to-day execution of those campaigns.
Your role in our future
* Oversees the EUROPE MRS/IDA digital marketing campaigns in the day-to-day implementation of our lead gen strategy, including ideation, execution and reporting of multi-channel lead gen campaigns.
* Primary day-to-day liaison with the Global Field Marketing team to ensure strategic alignment and proper execution of global campaigns.
* Work alongside our ABM specialist on platform 6Sense including platform implementation and set-up, ABM strategy, audience building & targeting, campaign building, data sharing, lead distribution, and collaboration with Sales.
* Manage content syndication programs including budgeting, bid optimization, ad creative, video, keyword research, competitive analysis and landing pages.
* Direct social media campaigns include creative conception and development, content distribution, audience targeting, tactical implementation and reporting. Manages all media buying.
* Develops and executes global SEO strategies for Mail and IDA including keyword research, competitive research, content optimization, and website navigation and technical infrastructure.
* Responsible for quality control over all outgoing communications including copywriting & proof reading, value propositions, tone of voice and adherence to corporate brand guidelines.
* Track, measure and report performance of all SEO, display, social, paid search efforts and assess performance against goals (ROI / KPIs).
* Train, mentor and share expertise in digital marketing with the global marketing organization to help younger staff gain experience, knowledge and grow as marketers.
* Conduct Market Research & Competitive Analysis to support lead gen initiatives.
* Oversees the EUROPE MRS/IDA digital marketing campaigns in the day-to-day implementation of our lead gen strategy, including ideation, execution and reporting of multi-channel lead gen campaigns.
* Primary day-to-day liaison with the Global Field Marketing team to ensure strategic alignment and proper execution of global campaigns.
* Work alongside our ABM specialist on platform 6Sense including platform implementation and set-up, ABM strategy, audience building & targeting, campaign building, data sharing, lead distribution, and collaboration with Sales.
* Manage content syndication programs including budgeting, bid optimization, ad creative, video, keyword research, competitive analysis and landing pages.
* Direct social media campaigns include creative conception and development, content distribution, audience targeting, tactical implementation and reporting. Manages all media buying.
* Develops and executes global SEO strategies for Mail and IDA including keyword research, competitive research, content optimization, and website navigation and technical infrastructure.
* Responsible for quality control over all outgoing communications including copywriting & proof reading, value propositions, tone of voice and adherence to corporate brand guidelines.
* Track, measure and report performance of all SEO, display, social, paid search efforts and assess performance against goals (ROI / KPIs).
* Train, mentor and share expertise in digital marketing with the global marketing organization to help younger staff gain experience, knowledge and grow as marketers.
* Conduct Market Research & Competitive Analysis to support lead gen initiatives.
Your profile
* 5+ years in a B2B marketing lead gen role.
* Expert-level understanding of current digital marketing and demand gen trends, direct marketing, consumer psychology and other marketing best practices.
* Knowledgeable about AI integration to marketing campaigns
* Experience managing programmatic digital advertising campaigns on an enterprise level DSP such as Basis, The Trade Desk, OpenX, Abode, Stack Adapt or similar.
* A quick learner with a passion for digital marketing.
* Self-starter, effective multi-tasker.
* A born team player/collaborator.
* Creative and innovative with the ability to generate new ideas on your own.
* Bachelor’s degree in marketing or similar field; or relevant experience
* Expert level experience with both marketing automation and ABM platforms such as Salesforce Marketing Cloud, Eloqua, 6Sense and others.
* Experience with digital marketing tools and analytics software such as Google Analytics, SEM Rush, Site Improve, HotJar, Search Console, Facebook and LinkedIn ad managers, Twitter, Instagram, Canva, Bynder, Drupal and others.
* Experience with Paid Search programs
* Proficiency with CRM systems (Salesforce.com)
* Knowing your way around Excel.
* Fluent in both spoken and written English, French or German language skills are a plus.
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Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.
Ready to lead the way? Apply now.
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