Email Marketing Executive Location: Coulsdon Salary: £25,000 – £30,000 Hours: Full-time, 37.5 hrs/week (Mon–Fri, 9:00–5:30) Department: Marketing Reports to: Marketing Manager About the Role As the Email Marketing Executive, you will be responsible for the end-to-end management of my client's email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms. Key Responsibilities Email Marketing & Campaign Management Develop and implement a comprehensive email marketing strategy aligned with business goals. Create visually appealing, responsive email templates that reflect brand guidelines. Write compelling, targeted email copy for a range of audience segments. Automation & Customer Journey Build and manage automated workflows that integrate with the website and portal. Improve customer lifecycle engagement through strategic journey design. Data, Reporting & Analytics Monitor, analyse, and report on campaign performance using key KPIs. Maintain high data quality within the Dynamics CRM database. Lead Nurturing & Handover Manage nurture streams to move prospects efficiently through the funnel. Ensure timely handover of marketing-qualified leads to business teams. Segmentation, Personalisation & Compliance Segment audiences and personalise campaigns to improve relevance and performance. Ensure all communications comply with GDPR and email best practices. Skills & Experience Proven experience in email marketing (B2B or e-commerce preferred). Skilled in using email marketing platforms. Strong copywriting and content-creation ability. Experience with marketing automation and CRM tools. Analytical mindset; able to interpret data to optimise campaigns. Knowledge of HTML/CSS for email customisation (advantageous). Excellent project management and communication skills.