Position: Marketing Manager
Location: Watton
Salary: £40k - £50k
Duties and Responsibilities:
1. Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
2. Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
3. Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
4. Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
5. Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
6. Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
7. Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analy...