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Trade marketing manager

Crawley
NestlÉ Uk & Ireland
Trade marketing manager
€60,000 a year
Posted: 20 May
Offer description

Overview

Business Area: Nestlé Waters and Premium Beverages (NW&PB)

Trade Marketing Manager

Location: Gatwick (Hybrid working – approx. 2 flexible days a week in our office)

Attractive Salary

Some Of Our Other Fantastic Benefits

* Potential, discretionary annual bonus
* Generous pension scheme
* 12 flexible days on top of 25-day holiday entitlement
* 2 paid volunteering days
* A focus on personal development and growth

Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.


Position Summary

We have an exciting opportunity for a Trade Marketing Manager to join our Nestlé Waters & Premium Beverages CDT “Commercial Development team” in the UK to lead the B2B (and shopper) communications and activations in HORECA, Food Service and Wholesale.


Your impact

Reporting to the Shopper Marketing Lead, you will translate the brand strategy into channel‑specific activation plans for HORECA, Food Service, and Wholesale that drive growth within Nestlé Waters & Premium Beverages.


Responsibilities

* Own annual activation frameworks, key trade moments and execution standards per channel
* Tailor communication and brand messaging to suit on‑trade and wholesale environments
* Lead NPD go-to-market strategy across B2B channels
* Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
* Identify and develop new commercial opportunities with Food Service partners
* Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
* Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
* Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
* Ensure promotion, placement and activation strategies are channel-relevant and aligned
* Own trade marketing budget and deliver ROI targets
* Define KPIs and track performance of all activations with clear execution guidelines and toolkits


Qualifications / Your ingredients for success

* We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting and fast paced channel.
* Previous experience or exposure to Trade Marketing / Shopper, delivering customer focused plans with strong results, within the Out of Home channel is essential. Experience within the HORECA channel would be desirable.
* Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
* Ability to prioritise and juggle multiple projects with a strong attention to detail
* Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
* Ability to work under pressure to deliver exceptional results creatively
* An understanding and experience of working with creative agencies is desirable
* Budget Management experience


What You Need To Know

* Advert posting date: 15/05/2026
* Advert closing date: 29/05/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.

To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland

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