CRM Manager
Up to £45,000 + Benefits
Manchester (4 x days a week in office)
We’re working with an exciting Manchester-based fashion brand that’s growing fast and building serious momentum. They’re focused on how they engage and retain their community and as they scale, they’re looking for a CRM Manager to shape and lead their retention strategy. If you thrive in a creative yet data-driven environment, this could be the perfect role for you!
This is a hands-on, strategic role where you’ll be the link between data and creative – building campaigns that don’t just land but genuinely connect. From automated journeys to loyalty programmes, you’ll be central to how the brand speaks to it’s customers and keeps them coming back for more.
As CRM Manager you will:
* Own the end-to-end CRM strategy – from planning and execution to analysis and optimisation
* Deliver multi-channel campaigns across email, SMS and push that drive retention and engagement
* Develop smart segmentation strategies and tailored customer journeys that feel personal and timely
* Build automated flows such as welcome, post-purchase and win-back
* Collaborate with creative and marketing teams to ensure messaging is consistent and on-brand
* Take ownership of the CRM calendar – coordinating drops, launches and engagement campaigns
* Run A/B tests, tracking performance and using insights to make campaigns even stronger
* Help shape and manage loyalty and VIP initiatives
* Keeping an eye on the competition and bringing new ideas to the table
The successful CRM Manager will have:
* 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand
* Strong hands-on experience using Klaviyo - confident building automated flows, segmenting audiences, analysing performance and driving retention through data-led campaigns
* A creative eye and strong commercial awareness – you know how to balance design with results
* Confident analysing performance metrics and using data to drive improvements
* Basic HTML/CSS knowledge for email formatting is a plus
* A proactive approach and a collaborative mindset – you enjoy working across teams and making things happen
What’s on offer:
* £35,000 – £45,000 basic salary (depending on experience)
* The chance to join a genuinely exciting brand in growth mode
* Plenty of opportunities for development and progression as the team expands
* Lots of autonomy, great work culture and a team that values your ideas
Interested? Click 'Apply Now' for immediate consideration, or contact Angelina @ Golden Fox Recruitment on (phone number removed) for more information