JOB DETAILS
JOB BAND: E
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios- Digital
LOCATION: London
PROPOSED SALARY RANGE: £73,800 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Bonus: 15%
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world
WHY JOIN THE TEAM?
BBC Studios Digital Brands is a creative and commercial powerhouse, home to globally loved titles like Bluey, BBC Earth, Top Gear, and Doctor Who. With over 90 social channels and millions of hours of audience engagement, we're entering a new era of unskippable content and audience-first storytelling.
As Head of Performance, you'll lead and scale our in-house paid media and optimisation function across the full digital ecosystem — including social, search, display, and programmatic. This is a senior leadership role where you'll own the performance strategy end-to-end, driving measurable growth in customer acquisition, ecommerce revenue, and subscriber engagement.
You'll manage a high-performing team and take a holistic view of optimisation — spanning paid media, content, website experience, CRM, and conversion. You'll also lead the development of our martech stack, ensuring we have the right tools, integrations, and tracking in place to maximise performance. Experience with Conversion API, Google Tag Manager, CDPs, attribution platforms, and optimisation frameworks is essential.
This is a rare opportunity to combine strategic leadership, creative thinking, and technical expertise — all within a globally trusted brand that's redefining digital engagement.
Your Key Responsibilities And Impact
* Develop and execute a high-performing, multi-channel paid media strategy (across search, social, programmatic, etc.) for our eCommerce offering (BBC Shop)
* Deliver measurable growth across key metrics (e.g. CAC, LTV, AOV, ROI, conversion rate)
* Build and manage an in-house performance team, with strong test-and-learn culture.
* Line management of a SEO Manager and CRO & Growth Marketing Manager
* Oversee the setup, integration and evolution of our marketing tech stack – including tracking, measurement, APIs, and automation
* Partner with content, CRM, ecommerce and data teams to drive full-funneloptimisation
* Own media budget and measurement frameworks – ensuring everything ladders up to commercial outcomes
* Measurement and testing: Evaluate the measurement and testing strategies in collaboration with the insights and data team to optimise the customer journey with a keen focus on tracking and measuring key KPI's
* Define and implement attribution models and dashboarding for transparent performance insight
Essential Criteria
YOUR SKILLS AND EXPERIENCE:
* Proven experience leading performance marketing in a fast-paced, digital-first or ecommerce business
* Deep hands-on expertise across paid channels (Meta, Google Ads, YouTube, Programmatic, etc.)
* Strong working knowledge of Conversion APIs, pixel/tag implementation, GTM, and attribution tools
* Experience building or managing a martech stack (CRM, analytics, automation, reporting)
* Commercial mindset with the ability to connect marketing execution to business impact
* Collaborative, energetic leader who thrives in cross-functional environments
WHAT DOES IT TAKE?
Key Criteria
* Ability to apply industry knowledge, market awareness, audience research and analytical insights to develop a robust audience growth strategy
* Great communication skills with evidence this person is able to build relationships with stakeholders to bring them on the journey to deliver on time and on budget
* Experience building the customer journey across multiple digital touchpoints be it social, newsletters, podcasts, branded websites
* Experience in hands-on paid marketing, CRM strategies and automated customer journeys
* Ideally have experience developing and implementing ecommerce offerings that act to convert digital audiences to paying customers
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.