Company: SF Media & PR Ltd (part of Supplement Factory)
Location: Hybrid / Remote (UK preferred)
Hours: Part-time (20–24 hours/week) with growth to full-time
Salary (part-time): £24,000–£30,000 per annum (pro rata; dependent on experience)
Progression: As client portfolio grows, role expands to full-time (£38,000–£45,000 per annum)
About SF Media & PR
SF Media & PR is the commercial and media arm supporting supplement brands entering and scaling in the UK/EU. We combine storytelling, social growth, influencer integration and content production with deep category knowledge across health, wellness, fitness and beauty. 
The Role
We’re hiring a growth-minded social media operator who can consistently create and publish high-performing short-form content (including AI-assisted 15s videos) and run targeted influencer outreach/UGC workflows. This role is hands-on and execution-led, with clear performance expectations.
Key Responsibilities
1) Short-Form Content Production (core)
•Own weekly content output across 3 client brands + 1 house account
•Create ~11–12 pieces of content/week (Reels/TikToks/shorts-style)
•Produce 15–60 second edits (with emphasis on ~15s performance creatives)
•Use AI tools (e.g., AI video generation, AI captions/edits) to increase speed and volume while keeping quality high
•Write captions that sell benefits clearly, remain on-brand, and stay compliant (no over-claiming)
2) Social Growth & Optimisation
•Build content around hooks, retention and shareability (not vanity posting)
•Track performance weekly (watch time, retention, saves, shares, CTR where applicable)
•Run light A/B testing (hooks, formats, CTAs) and iterate based on results
•Provide a concise monthly performance summary per brand with next-month recommendations
3) Influencer Outreach & UGC Coordination
•Source relevant micro/mid creators for each brand
•Run outreach (DM/email), manage follow-ups, and coordinate gifting/collabs
•Brief creators on angles/USPs and desired deliverables
•Track deliverables, deadlines, and basic usage permissions
•Integrate influencer content into the social calendar
4) Planning & Collaboration
•Create and maintain a simple content calendar and delivery schedule
•Trend scanning (TikTok/Reels) and rapid adaptation for supplement brands
•Work closely with the SF Media team (and clients) on approvals, revisions, and brand tone
•Keep workflows organised (asset libraries, templates, trackers)
What We’re Looking For
Essential
•Proven experience managing social content for brands (portfolio required)
•Strong instincts for short-form performance (hooks, pacing, retention)
•Confident with AI-assisted creation and editing (CapCut/Runway/Pika or similar)
•Able to juggle multiple brands without quality dropping
•Commercial mindset: understands that content should drive outcomes (awareness → trust → sales)
Desirable
•Experience in supplements / wellness / fitness / beauty content and audiences
•Influencer/UGC workflows (gifting, briefs, usage rights)
•Basic paid social understanding (helping with creative testing/support)
What Success Looks Like (first 60–90 days)
•Posting cadence achieved across all accounts
•Noticeable improvement in watch time/engagement consistency
•Repeatable formats established per brand (education, ingredient-led, lifestyle, trend-led)
•Influencer pipeline producing usable UGC monthly
•Clear reporting and proactive ideas (not waiting to be told what to do)