Lead ASU London’s marketing to shape a fast-growth brand, drive global enrolment, and deliver measurable impact through data-driven, collaborative leadership.
Head of Marketing
Reports to: Executive Director of Enrolment Management
Salary: £70,000 - £80,000 per annum, depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (hybrid working)
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering?world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities,?Arizona State University.
About The Role
This is a rare opportunity to shape and scale the marketing strategy of a high-growth international higher education brand in London.
The Head of Marketing is a hands-on, strategic leadership role responsible for developing and executing ASU London’s brand and demand generation strategy, driving growth in global student enrolment, market share, and brand awareness.
This role combines strategic leadership with data-driven execution and ensures that all marketing activity delivers measurable commercial impact across multiple international and domestic market segments, with direct accountability for marketing contribution to enrolment and revenue targets.
Key Responsibilities
* Brand, Positioning & Compliance
* Marketing & Communications
* Content Strategy, Governance & Performance
* Data, Insight & Optimisation
* Marketing Operations & Integration
* Leadership & Team Management
Key Relationships
* Work closely with senior leadership and key strategic partners, including ASU, Cintana, and Kaplan, to align marketing with institutional priorities and market dynamics, and ensure brand compliance and oversight of messaging and creative execution across markets
* Partner with the Head of International Recruitment, Head of Domestic Enrolment & WP, and Head of Admissions and Immigration Compliance to deliver a seamless end-to-end student journey
* Manage relationships with marketing agencies and freelancers to supply paid media, creative, website, print, and other marketing support, including running selection and appointment processes from time to time
The successful candidate will have a demonstrable track record in senior marketing leadership roles with proven delivery of measurable commercial results, deep experience across brand, digital, events, and performance marketing in complex, multi-channel environments, strong commercial acumen, with experience managing budgets and delivering and measuring ROI and Experience leading and developing high-performing teams in higher education marketing and complex matrix organisational contexts. They will have proven expertise in developing and executing marketing strategies across multiple international markets and in building or scaling a brand in a growth or start-up environment. They will have extensive experience managing agencies and external partners, a deep understanding and experience of delivering marketing campaigns in compliance with the UK higher education regulatory framework with a strong understanding of CRM systems, marketing automation, and data-driven marketing and a Bachelor’s or Master’s degree in marketing or a related discipline is desirable.
Success in this role will look like the achievement of agreed lead generation and enrolment targets, a measurable improvement in campaign performance and marketing ROI and a growth in brand awareness and market share in priority regions. There will be a demonstrable marketing contribution to increased lead-to-enrolment conversion rates, the establishment of a high-performing, data-driven marketing function, supporting institutional strategy and planning and enhanced positioning of ASU London as a distinctive international Higher Education provider.
Closing date for applications: Friday 29th May 2026
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974.
In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please