Requirements
* Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
* Strong writing and storytelling skills, with the ability to engage and educate different audiences
* Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
* Ability to simplify complex subjects while maintaining accuracy and credibility
* A curious mindset and confidence interviewing stakeholders or subject matter experts
* Clear, structured thinking and strong attention to detail
* Comfortable managing multiple pieces of content across different products and themes
* Experience in fintech, financial services or B2B is a plus, but not essential
What the job involves
* We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
* This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset
* You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time
* You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel
* You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions
* Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
* Create high-quality editorial content across Lending, Business Banking and Personal Savings
* Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
* Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
* Translate complex financial products, customer problems and market trends into clear, accessible stories
* Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
* Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
* Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
* Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
* Identify content opportunities based on customer questions, market trends and commercial priorities
* Plan and contribute to editorial themes and content calendars
* Edit, refine and elevate content to maintain clarity, consistency and quality across channels
* Maintain and help evolve OakNorth’s tone of voice across customer-facing content
* What success looks like:
* More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
* Customers having a clearer understanding of what OakNorth does and how our products help them
* Strong engagement with content, measured through readership, time spent, downloads and return visits
* OakNorth being recognised as a trusted voice across lending, business banking and personal savings
* A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
* Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
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