Sales Marketing Lead – Machine Tools
Our client is a global manufacturer of capital machine tool equipment and with continued growth in their UK and European markets, they are seeking a Sales Marketing Lead to support the UK Sales Team activity and growth.
Office based at the Group HQ in Worcester and working alongside an existing and established sales organisation, this position requires a combination of modern marketing expertise and where possible, technical expertise within the CNC machine tooling market or a similar technical environment.
The role will create direct sales strategies, develop effective promotion campaigns and identify new opportunities for business growth. You will play a key role in supporting and guiding the UK sales force. This focused role is designed to develop modern strategic activity with both new and existing UK customers. It combines technical and market knowledge providing a clear direction as well as promoting our client's established brand further across the UK and Ireland. Ideally you will be highly versed in using modern marketing / social media tools to support market engagement.
This role is ideal for a dynamic, self-motivated individual with a strong foundation in engineering and marketing, preferably with the sale of capital equipment or machining/manufacturing.
Reporting to the UK General Sales Managers and UK Sales Director, the responsibilities will be as follows:
• Develop and implement strategic sales and business development initiatives
• Support the UK Sales Team by providing insights, tools and competitor technical knowledge
• Collaborate closely with European sister company counterparts to align campaigns and share success stories
• Identify and analyse market trends, customer needs and competitive positioning
• Identify industry sectors with tailored campaigns
• Contribute to the continuous development of sales processes and performance
• Work with lost/cancelled order data to refine future campaigns and targeted mailshots
• Create bespoke and focuses stocked mailshots tailored to specific customer segments
• Target OEM customer relations to drive standardisation and outreach consistency
• Match machine capabilities to potential new customers
In addition:
• Review and monitor business and social media tools and industry articles for leads and intelligence
• Manage lead generation from the company website
• Ensure full communication across the sales teams
• Attend trade shows/events and network with potential new clients along with monitoring the competition
Person Specification
Essential criteria:
• Minimum 3 years sales experience in relating sales, business development or public relations role
• Highly experienced around the use of modern media tools and activities.
• Ability to think strategically
• Confident in using CRM tools to drive direction and communication
• Work comfortably in a commercial and technical environment
• Motivated / self-starter and have excellent communication skills
• Strong expertise with digital platforms
• Strong knowledge of manufacturing sectors
• Good understanding of the machine tool market
• Experience in engineering and automation
• Experience in CNC machine tools
• Have a recognised engineering qualification
• Experience of CRM systems
(Please note, the formal internal role title for this position is Business Development Executive.)
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.