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Reports to: Marketing and Communications Manager
Shift pattern: 37.5 hours per week between 09:00 – 17:30, Monday to Friday. Option to work staggered shifts on a rota basis with 08:00, 08:30 or 09:00 starts. Hybrid 3 office days (including a Friday) and 2 days working from home
Contract: Permanent
About the Travel Innovation Group
As renowned travel industry heavyweights (if we do say so ourselves), the Travel Innovation Group offer a wealth of unique services via our three companies; Lime, Aviate and Calrom.
So, what exactly do we do? We began with our bespoke tech which provides market-leading flight booking systems for the world's leading airlines to the travel trade to book the world’s most recognisable travel brands. Our service is legendary in the industry (for all the right reasons) and thanks to this foundation, our growth continues to skyrocket with new, exciting products launching regularly, from cruise packages to luxury hotel booking services. What can we say – we’ve always been innovators at heart!
While we now have offices, people and partners across the globe, the hub of the action remains at our thriving Cheshire Oaks (UK) HQ and we’re looking for exceptional talent to join us, to succeed with us and to grow with us.
You’ll want to know about the department that our role is in…
We like to deliver nothing short of BRILLIANT marketing and communications for our own inhouse brands and our partners too (we’re lucky enough to work with some pretty epic brands!). We are customer obsessed, and our goal is to really add value to all our customers with each communication or campaign. Our teams are made up of an eclectic mix of talented people whose own experience and ideas make our marketing team what it is.
In terms of ‘team spirit’ our marketing teams are a hive of activity, bursting with creativity and as a group we constantly strive for improvement and innovation. Knowledge seekers and relationship builders, everyone’s ideas are valued, and we encourage our team members to think both strategically and imaginatively.
The role:
We are looking for a dynamic, experienced marketer to lead on campaigns and projects across our B2B airfare and cruise products.
The ideal candidate will be looking to build upon experience as a marketing generalist and bring creative ideas and solutions with them so we can enhance our customer journey, drive brand awareness, and increase market share.
Tasks and responsibilities include:
* Create and execute stand out campaigns for optimal results, taking ownership from start to finish.
* Take and/or write creative briefs for various campaigns/projects.
* Create content – including authentic copywriting for various channels and some image/video production.
* Meticulously proof-read content to ensure everything produced is of a high standard.
* Write and deliver end of campaign reports including full analysis of any successes/failures.
* Apply learnings from campaign reports to future campaigns to ensure we are always growing, evolving, and improving.
* Coordinate events and sponsorships such as showcase days, trade shows and Fam Trips.
* Manage the day to day relationships with our travel suppliers and tourist boards.
* Manage relationships with trade press outlets and creative/digital agencies.
* Keep accurate records to enable us to track profit and loss, expenditure against budget etc.
* Communicate exceptionally well to manage stakeholder engagement and expectations at all levels.
* Provide clear, reasoned, and timely feedback to the team.
* Ensure constant innovation in our marketing messages, marketing/communication channels and creative work.
* Maintain brand integrity and ensure all brand guidelines/tone of voice guidelines are adhered to across all channels and touchpoints.
The successful applicant will have:
* A minimum of two years in a senior marketing role
* Have a full-mix marketing skill set including experience in campaign management
* A good understanding of what it means to be market-oriented and how this translates into marketing and communications.
* Solid understanding of marketing principles.
* Competent in giving creative direction across all aspects of content including copywriting and design.
* An excellent and persuasive communicator confident in pitching to stakeholders at all levels
* Be a diplomatic communicator with great soft skills
* Be a team player
What you’ll get:
* Annual company bonus in addition to your salary.
* 33 days annual leave, including bank holidays.
* Hybrid working options (minimum three days in the office).
* 5% matched company pension contribution.
* Modern office with on-site gym and bar so you can enjoy a free drink on a Friday!
* Internal training academy to support your learning and personal development.
* Additional company benefits to support your wellbeing and happiness!
Get to know us more:
Take a deeper look into who we are and what we do by visiting https://www.travelinnovationgroup.com
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Airlines and Aviation
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