Are you passionate about creating impactful digital campaigns and driving meaningful change in healthcare? We're looking for an experienced and strategic-minded Head of Performance Marketing to oversee and grow our performance marketing team. In this role, you'll play a key part in building Montu's brand presence while improving lives through cannabis therapies. You'll work with a supportive team to innovate and create campaigns that engage, inspire, and expand Montu's reach in a regulated industry.
What You'll Do
* Lead and support a collaborative performance marketing team, managing and optimising paid search and social campaigns across Google, Meta, TikTok, Instagram, and emerging channels.
* Continuously test creatives, audiences, and messaging to maximise ROI and scale efficiently.
* Conduct structured A/B testing and experimentation across ad copy, creatives, landing pages, and audiences to drive performance improvements.
* Monitor key performance metrics (CAC, CTR, CVR, ROAS), analyse campaign results, and translate insights into actionable strategies and scalable learnings.
* Build and maintain dashboards, track KPIs, and deliver clear, data-backed recommendations to improve performance.
* Manage and forecast evolving budgets across multiple channels, reallocating spend based on trends, market changes, and campaign results.
* Collaborate closely with Brand, Product, Clinical, and PR teams to ensure messaging accuracy, compliance, and audience relevance in a regulated environment.
* Partner with CRM and marketing communications teams to align acquisition and retention journeys, ensuring consistent messaging across email, SMS, and remarketing funnels.
* Work with marketing, social, and brand teams to craft and execute digital strategies that resonate with patients and strengthen trust in the Montu brand.
* Track and optimise the entire customer journey, collaborating with UX, product, and clinical teams to enhance satisfaction and advocacy.
* Forecast demand across multiple channels and coordinate with influencers and internal teams to balance reach, message, and resources.
* Adapt strategies to reflect local market, legal, and cultural nuances in the UK and Germany, ensuring compliance and relevance.
* Brainstorm and execute innovative growth initiatives to amplify Montu's reach in a highly regulated healthcare market.
Qualifications and Experience
* 4+ years of experience in digital marketing, with hands‑on leadership of multi‑channel performance campaigns.
* Proven expertise in paid media management (Google, Meta, TikTok, etc.) and a strong grasp of social media algorithms and optimisation techniques.
* A data‑driven mindset with advanced analytical skills and experience using tools such as Google Analytics and marketing dashboards.
* Demonstrated ability to interpret insights and turn data into strategic, actionable improvements.
* Excellent communication skills with an adaptable, inclusive approach to cross‑functional collaboration.
* Proficient in English, with business‑level German required.
* Highly organised, detail‑oriented, and comfortable managing multiple priorities in a fast‑paced, dynamic environment.
* Proactive problem‑solver who can adapt strategies and budgets to changing conditions.
* Experience in regulated industries is a strong plus; familiarity with healthcare or wellness sectors is highly beneficial.
* A passion for building meaningful, ethical marketing strategies that deliver value and foster long‑term patient trust.
Nice to Have
* Experience in healthcare, wellness, or pharmaceutical marketing.
* Understanding of GDPR, ASA, and MHRA guidelines for digital advertising.
* Experience working with influencers or affiliate partners in a regulated market.
* Familiarity with SEO or content marketing is a plus.
About Montu
At Montu, we believe in improving lives through cannabis therapies and setting new standards in cannabis care. You'll be joining a supportive, forward‑thinking team in an industry that's growing rapidly. As we expand, you'll have the chance to lead meaningful projects, shape our brand, and make a real difference in healthcare.
Benefits
* Competitive salary
* 25 days holiday (rising to 27 after one year & 30 after two years) + Bank holidays
* 5% matched pension
* Cycle‑to‑work scheme
* Opportunities for development and growth
* A dynamic and supportive work environment
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