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Marketing manager

Manchester
SIXTY EIGHT PEOPLE LTD
Marketing manager
Posted: 10 March
Offer description

MARKETING MANAGER
HOSPITALITY & EXPERIENCES. MULTI-SITE BUSINESS. BLANK CANVAS. BIG IMPACT.
Whats in it for you?
Salary up to £50k + bonus (10%)
Hybrid working 3 days in venues / 2 days remote
Monday - Friday role - (40 hours)
A genuine blank-canvas opportunity to build the marketing function from the ground up
The chance to shape the voice, customer journey and commercial strategy of a national leisure brand
Work closely with senior leadership and the board on a business transformation journey
Who are they?
A long-established UK leisure and hospitality brand with venues across the UK. Their venues sit somewhere between pub, bar and social gaming space, bringing people together around classic competitive experiences, live sport and great hospitality.
But the business knows its time to evolve.
Marketing has historically been outsourced, systems are disconnected, and theres no single customer journey, tone of voice or CRM strategy pulling everything together.
Now theyre investing properly - building the foundations for the next phase of growth.
Think:
Competitive socialising with heritage at its core
Pool and darts at the heart of the experience
Big-screen sport and social occasions
Community-led venues alongside high-street locations
A leadership team ready to modernise the business
This is where you come in. What youll get up to:
This is a true greenfield marketing role. Youll be the person responsible for creating structure, strategy and personality across the entire customer experience - connecting systems, campaigns and communication into one clear voice. Youll report into a senior commercial leader and act as the key marketing link between leadership, operations and the board.
In your first few months, youll focus on:
Introducing the foundations of a modern CRM strategy and customer database management
Redesigning the membership and loyalty journey to drive repeat visits and reward guest behaviour
Refreshing brand communication - tone of voice, messaging and guest-facing campaigns
Improving digital presence including website performance, social media output and reputation management
Supporting operators with clear marketing tools, campaigns and in-venue merchandising
Longer term, youll shape the overall marketing roadmap - building campaigns, strengthening guest engagement and creating a clear brand identity across every venue.
Youll thrive if you are:
A hospitality or experiential marketing professional who understands guest behaviour and venue dynamics
Experienced in CRM strategy, customer databases and loyalty programmes
Comfortable building marketing structure from scratch - systems, tools, campaigns and processes
A confident communicator who can translate strategy into practical tools for site teams
Hands-on, curious and energised by the challenge of transforming a business in real time
The type of person they want:
This business doesnt need someone to simply manage campaigns. They need someone who can build the entire marketing engine - someone who enjoys rolling their sleeves up, creating structure where none exists and bringing operators along for the journey.
Youll need the empathy to understand a traditional business, the credibility to work with experienced operators, and the confidence to introduce new ways of thinking.
Its rare to find a role where you can genuinely build the function from scratch and leave a lasting mark on the business. This is one of those opportunities.
Sound great? Please apply below. Not for you? We will help you with your next move. Get in touch via our website.
We are Sixty Eight People. We are on a crusade to change lives, disrupt recruitment and shape the industry.

TPBN1_UKCT

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