Overview
Regional Content Manager, JP, Ads Marketing – Amazon Ads. Build and deliver narratives, thought leadership, and content across our sales and B2B partner audiences in Japan. Develop the regional content strategy (including the content roadmap) and own the end-to-end content development process that accelerates the customer journey from awareness to consideration to intent and action. Craft compelling digital and brand-led marketing materials with a strong writing background. Work both autonomously and as part of a large team. Partner with subject matter experts to translate complex technical concepts into clear, concise materials that drive awareness, consideration, and adoption of Amazon Ads solutions. Over time, develop repeatable processes to increase content volume across marketing activities for the region. Maintain a high standard for writing and grammar, delivering customer-obsessed content. This is a fast-moving role requiring flexibility and comfort with ambiguity.
日本語と英語の両言語でのコミュニケーションが求められます。地域のエンタープライズマーケティングチームは、グローバルマーケティングチームと地域事業リーダーと協力し、日本の国際的なお客様に地域プログラムと施策を提供します。
Key responsibilities
* Work with the enterprise marketing lead to build a content strategy that takes the foundation of global strategic messages and builds in region-specific customer needs and nuances to communicate the benefits of Amazon Ads offerings
* Collaborate with regional enterprise marketing, brand content, and events teams to develop big ideas and thought leadership that elevates the Amazon Ads brand
* Collaborate with team to identify opportunities and create insights and proof points to execute strong narratives for our audience
* Write, edit, produce, and launch localized content, measure the success of final content pieces, and own reporting mechanisms
* Execute against the regional content plan, developing and reinventing content that drives marketing activities across multiple channels: website, blog, social media, co-marketing partnerships, events, and paid media
* Own trade publication relationships to incentivize the development of engaging content to drive awareness of Amazon Ads
Qualifications
* Basic
* Fluent in Japanese
* 3+ years’ experience with direct content creation
* Track record of executing content plans for various audiences and industries, managing multiple deliverables, and meeting budgets and deadlines
* Oral and written English communication skills with innate attention to accuracy and detail
* Preferred
* Available portfolio of content marketing materials
* Experience collaborating on a regional or global content strategy
* Experience working with creative and production teams, including localization teams
* Subject matter expertise in the digital advertising industry, understanding current trends and industry influencers
Additional information
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