Overview
Join a life saving crew
The Northwest Air Ambulance Charity (NWAA) provides enhanced pre-hospital care needed to make a life changing difference. We provide emergency medical treatment when time is critical.
As a Charity we have developed our service by embracing change which has enabled us to implement new and innovative ways of working and increase our impact on patient outcomes. We continuously look to develop our service to ensure we continue to change and save lives.
Job Details
NORTH WEST AIR AMBULANCE CHARITY
JOB TITLE: Digital Fundraising and Campaigns officer
BASE: Hybrid with travel as required
WORKING HOURS: 35 hours per week - Agile working 7am - 7pm
SALARY: £27,250
Overall purpose of the role
To lead the development and delivery of North West Air Ambulance Charity’s digital fundraising activity and targeted community campaigns. The role focuses on growing sustainable income through digital channels—including gaming, livestreaming and influencer partnerships—while designing engaging campaigns that attract, acquire and retain supporters across priority audience groups.
Main duties and responsibilities
* Digital Fundraising & Innovation
o Lead the planning, delivery and optimisation of digital fundraising campaigns and initiatives to drive income growth across online channels.
o Develop and grow emerging income streams including gaming, livestreaming, and influencer-led fundraising.
o Monitor digital trends, platform developments and sector innovation to identify new opportunities and continuously improve performance.
* Campaign Development & Delivery
o Design and deliver creative, insight-led fundraising campaigns to engage new and existing supporters.
o Tailor campaigns to priority audiences ensuring messaging aligns with their motivations and interests.
o Support the development of new fundraising products, events and supporter-led initiatives.
* Content & Communications
o Create compelling, high-quality content for use across social media, email, web, paid channels and offline materials.
o Ensure consistent, engaging messaging across all campaign touchpoints to maximise impact and conversion.
* Relationship Management & Stewardship
o Build and manage relationships with influencers, content creators, community groups, clubs and associations to extend reach and income opportunities.
o Deliver excellent supporter care and stewardship to encourage repeat engagement and long-term loyalty.
* Performance & Insight
o Monitor and evaluate campaign performance using CRM systems, digital analytics and social media insights.
o Report on KPIs, ROI and campaign outcomes, using data to inform future activity and improve results.
* Collaboration & Integration
o Work collaboratively with colleagues across all departments to deliver integrated, multi-channel campaigns.
o Ensure alignment with wider organisational strategy and maximise cross-team opportunities.
* Compliance & Best Practice
o Ensure all fundraising activity complies with GDPR, the Fundraising Regulator’s Code of Practice, and other relevant legislation.
o Deliver campaigns on time and within budget, maintaining high standards of quality and accountability.
Person specification
Qualifications
* 5 GCSEs (or equivalent) including Maths and English
* Relevant fundraising, marketing or digital qualification
Experience
* Delivering digital fundraising or marketing campaigns
* Working to income targets, KPIs and performance metrics
* Creating engaging content for digital channels
* Building and managing relationships with supporters or partners
* Experience with gaming, livestreaming or gaming fundraising
* Working with influencers or content creators
* Experience using paid digital advertising
Skills
* Strong written and verbal communication skills
* Ability to develop and deliver campaigns and operational plans
* Strong relationship-building skills
* Ability to analyse performance data and improve results
* Good organisational and time management skills
* Confident IT skills including CRM, email and social platforms
* Strong understanding of digital fundraising channels and techniques
* Ability to identify, test and optimise digital fundraising opportunities
* Awareness of emerging digital trends, platforms and technologies
* Ability to proactively spot opportunities and stay ahead of digital fundraising trends
* Experience using analytics tools (e.g. Google Analytics)
* Budget management
* Public speaking or presenting
Personal Attributes / Behaviours
o Self-motivated and able to work independently
o Collaborative team player
o Creative and proactive
o Commercially aware
o Adaptable and open to innovation
Other Requirements
o Full UK driving licence and access to a vehicle
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