Overview
Marketing Manager - Part Time at Taylor Wimpey plc
Make a Home at Taylor Wimpey. At Taylor Wimpey, we don’t just build houses; we build futures. There are incredible opportunities on your doorstep, and we want you to discover them all. With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you’ll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life.
Job Summary
To manage the effective delivery of all aspects of digital marketing for your Business Unit's developments to UK and overseas markets, provide marketing support to the Sales & Marketing Director and regional sales team, and manage the marketing agencies’ activity at a regional level, with the Senior Marketing Manager.
As a key member of the marketing team you will support the business unit on all marketing, communications and brand related matters, ensuring that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications.
Work alongside the Sales & Marketing Director and Senior Marketing Manager to develop strategies to deliver business results while developing the Taylor Wimpey brand positioning within the marketplace. As brand ambassador, take ownership of brand delivery and communication, both internal and external, in conjunction with the Senior Marketing Manager.
Primary Responsibilities
* Create and implement digital marketing strategies for each development, in line with business targets.
* Work closely with the Sales & Marketing Director, Senior Marketing Manager and Sales Managers to implement overall sales and marketing strategies across all developments.
* Manage the relationship with our digital marketing agency, measuring and reporting results.
* Work closely with external design agency to develop marketing literature and campaigns for UK and overseas launches.
* Manage and improve lead generation campaigns, measuring results.
* Take ownership and manage the TW website pages, ensuring content is always up to date.
* Manage the online property portals at a BU level.
* Manage Dynamics CRM system, monitoring and reporting on key data.
* Manage email marketing creation and strategy.
* Attend weekly project and sales meetings in line with business timetables.
* Help manage design process of all marketing collateral including social media adverts, CGI’s and digital brochures.
* Help design and create outward facing digital correspondence from customer relations team and business newsletters.
* Input into the planning and organising of sales events and exhibitions both in UK & Overseas.
* Raise purchaser orders and help manage the invoicing process for marketing related activities.
* Attend site visits across the region to ensure a quality customer journey.
* Support the day-to-day activities and proactively help manage performance of the marketing team alongside the Senior Marketing Manager.
Experience, Qualifications, Technical Requirements
* Relevant experience in similar marketing role within the residential property market
* Experience of developing, maintaining and delivering on marketing strategies to meet company objectives
* Strategic and analytical thinker
* Proven interpersonal / motivational skills
* Energetic with positive attitude
* Good verbal and written communication skills
* Creative ability
* The ability to delegate and motivate others
* Marketing qualification (CIM)
What We Offer At Taylor Wimpey
At Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it’s about doing work that matters, making a positive impact on the lives of our customers and the communities we serve. We offer benefits including retail discounts, life insurance, private healthcare, a pension scheme with company contributions, a discounted house purchase scheme, car leasing, share plans, and options to tailor your benefit package (e.g., buying extra annual leave or adding dependants to cover). We support growth and development with industry-leading training.
Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to a diverse and inclusive workforce. We guarantee an interview to applicants who declare a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.
Internal Applicants
Please inform your line manager if you wish to apply for this role.
Seniority level
* Entry level
Employment type
* Part-time
Job function
* Marketing and Sales
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