Business Introduction Joybuy is JD.coms retail platform for the European market, leveraging JDs robust global supply chain and logistics network to offer consumers a curated selection of products across more than 700 categories, including consumer electronics, home appliances, and fast-moving consumer goods. We have established a warehousing network and nearly 1,800 pickup points across key European markets such as the UK, Netherlands, Germany, and France, with our "211" timed delivery service already piloted in core cities like London and Paris. As a company included in the Fortune Global 500 for nine consecutive years, JD.com is committed to delivering an efficient and reliable one-stop shopping experience for European consumers, backed by solid technological and logistical infrastructure. We are actively expanding our European presence and invite talented professionals to join us in shaping the future of this promising international venture. Role Overview We are hiring a Xiaohongshu (RED) Influencer Marketing Executive to lead our creator partnerships across four European countries and two cross-border Chinese KOL markets. This role is perfect for someone who is both creative and strategic, with hands-on experience in managing influencer relationships and understanding content localisation. Location: 20 Greycoat Place, Victoria, London, SW1P 1SB Key Responsibilities Develop and execute Xiaohongshu KOL strategies across UK, France, Germany, Netherlands, and cross-border creators Manage end-to-end KOL relationships: scouting, briefing, publishing, and performance analysis Work closely with agency partners and internal product/marketing teams to align on campaign objectives Coordinate influencer seeding, gifting, and brand collaboration proposals Produce and review content (bilingual) to ensure quality, compliance, and alignment with brand tone Qualifications & Requirements 3 years experience managing Xiaohongshu KOL In-depth understanding of Xiaohongshu content formats, algorithm, and trends Local market experience in at least one European country Bilingual in Chinese & English Creative content sensibility and ability to spot good storytelling