I am recruiting for a Marketing Manager for a company located in Maidenhead. The role is hybrid – 3 days onsite – 2 days remote.
Job Purpose
The Senior Marketing Manager (Regional) is responsible for defining and executing regional go-to-market (GTM) strategies that align with product portfolio and business objectives. This role leads regional marketing execution outside of NAMER (specifically – APAC, LATAM, EMEA), driving brand awareness, product adoption, and revenue growth by translating product capabilities into compelling customer messaging and enabling sales teams with the tools, insights, and materials needed to succeed.
The role combines strategic planning, customer and market insight, cross-functional collaboration, and hands‑on execution to ensure successful regional market penetration and sustained growth.
Key Responsibilities
* Own and execute regional marketing strategies aligned with global portfolio and corporate goals.
* Oversee specific regions, products, or services within the broader marketing strategy.
* Manage the development, delivery, and optimization of marketing initiatives to support awareness, adoption, and sales enablement.
* Drive successful product launches and regional market entry strategies.
* Go-to-Market & Sales Enablement
* Define regional go-to-market plans in partnership with sales and product teams.
* Translate product features and benefits into clear, customer‑focused messaging.
* Equip regional sales teams with positioning, tools, and insights to drive pipeline and close deals.
* Marketing Planning & Performance
* Develop and maintain an operational regional marketing plan aligned to business priorities.
* Track, analyze, and report on marketing performance metrics and campaign effectiveness.
* Use insights from data and performance reviews to recommend and implement improvements.
* Market, Customer & Industry Insight
* Contribute to customer, competitor, and market research to identify trends, segments, and growth opportunities.
* Analyze qualitative and quantitative data from multiple sources to inform strategy.
* Maintain a strong understanding of industry dynamics, technology trends, and regulatory environments.
* Stakeholder & Cross-Functional Leadership
* Identify, engage, and manage stakeholders up to senior executive level.
* Partner closely with Sales, Product, Operations, and Global Marketing teams.
* Balance competing stakeholder needs while ensuring alignment with business objectives.
* Plan and manage marketing projects and initiatives using appropriate project management methodologies.
* Ensure projects are delivered on time, within scope, and aligned with intended outcomes.
* Apply business acumen and entrepreneurial thinking to regional marketing investments.
* This role is expected to demonstrate advanced proficiency in:
* Managing complexity and ambiguity
* Strategic planning and alignment
* Clear, multi-audience communication
* Driving results under pressure
* Cross-functional collaboration and partnership
* Business and market insight
* Accountability and performance ownership
* Process optimization and continuous improvement
* Stakeholder balancing and ethical judgment
* Self‑awareness, courage, and constructive challenge
Required Skills & Capabilities
* Advanced marketing planning and execution
* Data collection, analysis, and insight generation
* Stakeholder expectation and relationship management
* Project strategy creation and alignment
* Customer and market analysis
* Reporting and performance review
* Business acumen and entrepreneurial mindset
* Proficiency with standard business and marketing software tools
Education
* Bachelor’s degree or equivalent professional experience
Experience
* 3–6 years of professional marketing experience
* Prior experience coordinating or influencing the work of others (managerial exposure preferred)
* Experience working cross-regionally or supporting global markets strongly preferred
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