Full details of the job.
Vacancy Name
Digital Marketing Executive
Vacancy No
VN451
Employment Type
Full-Time
Business Name
Love2shop
Location
Liverpool
Job Purpose:
To assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands.
Principal Accountabilities:
* Assist in the planning, coordination and implementation of the overall digital marketing strategy
* Work with the wider marketing team in planning integrated seasonal and product specific campaigns
* Assist in the development and implementation of the SEO strategy. Ongoing keyword research to identify new opportunities and/or support for efficient SEO and PPC
* Assist and manage the production of SEO content
* Assist in outreach activities and backlink acquisition
* Help manage our Pay per Click campaigns, including ongoing optimisation of Ad copy, keyword targeting and bid management across Google & Bing.
* Monitor and report on the effectiveness of digital marketing activities using Analytics and other appropriate measurement tools
* Learn to measure ROI and develop appropriate KPIs for digital marketing activity.
* Get involved in the running of our Social Channels, across both Organic & Paid Activity
* Help manage and improve our content marketing process, for distribution through all available online channels
* Work with legal, compliance and finance teams to ensure that our agreements are commercially beneficial, future-proofed and secure
* Stay up to date with the latest technology and digital best practices
* Monitor competitor activity and provide regular updates to the wider team
Technical Competencies (Knowledge, Skills & Experience Needed):
* 1 year of experience in digital marketing with hands on experience with SEO/SEM/PPC, Google Analytics and CRM software
* Basic knowledge of all different digital marketing channels
* Basic knowledge and experience with online marketing tools and best practices
* Familiarity with web design principles and best practices
* Critical thinker and problem-solving skills
* Team player
* Good time-management skills
* Great interpersonal and communication skills
* BSc degree in Marketing, Digital Technologies or a relevant field
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