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Digital marketing executive

King's Lynn
Wrought Iron & Brass Bed Co Ltd
Digital marketing executive
£28,000 - £35,000 a year
Posted: 22 September
Offer description

At Wrought Iron and Brass Bed Company, we're passionate about creating timeless, sustainable beds from our family-run workshop on the stunning North Norfolk coast. As a heritage British brand known for our craftsmanship and carbon-neutral values, we're entering a period of exciting growth — including a national retail partnership launching in early 2025.

To help drive that growth online, we're looking for a skilled and creative digital marketing executive to take ownership of our SEO, paid media, link building, and social media strategy.

About the Role

This is a hands-on digital marketing role where you'll be responsible for growing our visibility, engagement, and sales across organic and paid channels. You'll manage and optimise our website's SEO performance, run Meta and Google Ads campaigns, and ensure our brand is visible where our customers are searching and scrolling.

In addition to your digital work, you'll play a valuable part in the day-to-day running of the business by lending a hand to the sales team — assisting showroom visitors, answering customer queries, and contributing to our overall customer experience.

Key Responsibilities

Search Engine Optimisation (SEO)

* Conduct keyword research and implement on-page SEO best practices
* Monitor and improve site structure, internal linking, and technical SEO performance
* Develop and execute link building strategies with a focus on quality and authority
* Track rankings and produce monthly SEO performance reports

Pay-Per-Click (PPC) & Paid Social

* Plan, launch, and optimise campaigns across Google Ads and Meta Ads Manager
* Analyse performance metrics (CTR, CPC, ROAS, etc.) and adjust campaigns for maximum return
* Manage advertising budgets across multiple platforms

Social Media Marketing

* Develop and schedule engaging social media content aligned with campaign plans
* Manage posting, engagement, and growth across Instagram, Facebook, and Pinterest
* Support influencer and user-generated content campaigns in partnership with the wider team

Sales & Customer Support

* Assist the sales team with in-store customer service as needed
* Support with customer enquiries via email or phone in a professional, brand-aligned manner
* Help maintain a warm and welcoming environment in the showroom
* Ensure all customer interactions reflect our high standards and premium brand ethos

Digital Content & Reporting

* Collaborate with content and PR teams to ensure consistent messaging across channels
* Track KPIs and prepare regular reports on digital performance and campaign ROI
* Stay updated on digital trends, Google algorithm changes, and best practices

We're Looking For Someone Who Is...

* Experienced in SEO, Google Ads, Meta advertising, and social media marketing
* Confident using tools like Google Analytics, Search Console, SEMrush or Ahrefs
* Data-driven but creative — someone who can balance optimisation with storytelling
* Comfortable managing multiple campaigns, budgets, and deadlines
* Passionate about interiors, e-commerce, and the power of digital brand-building
* Customer-focused, confident in face-to-face communication, and aligned with our values
* Organised, proactive, and ready to take ownership of performance marketing

What You'll Get

* £28,000 salary per year
* Flexible working options after probation
* A collaborative, family-led team culture

How to Apply

If you're a digital marketer who's excited to grow a sustainable British brand through smart strategy, great content, and performance-led campaigns — we'd love to hear from you.

Please email your CV and a short cover letter to by October 31st.

Important Information

Applications are only accepted from current residents of the United Kingdom.

Unfortunately, we are not able to offer a relocation package or sponsorship for this role.

Job Types: Full-time, Permanent

Pay: From £28,000.00 per year

Benefits:

* Employee discount
* On-site parking
* Work from home

Experience:

* SEO: 1 year (preferred)
* Social media management: 1 year (preferred)
* Digital marketing: 1 year (preferred)
* Linkbuilding: 1 year (preferred)

Work Location: In person

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