Communications and Marketing Specialist (Social Media)
Contract Length: 3 months initially with possibility of extension
Rate of Pay: Negotiable (Umbrella Inside IR35)
Location: Kettering, Northamptonshire
Working Pattern/Onsite Requirements: Hybrid working pattern, as and when required on site
Our client is looking for an experienced Communications and Marketing Officer to provide general marketing and communications support to the Communications team, with a particular focus on social media.
Key Responsibilities:
1. Assist the Senior Communications Managers in developing and delivering the communications service to ensure that residents, staff, and other stakeholders are kept informed and engaged
2. Support the delivery of communications and marketing plans through the creation and distribution of communications and campaign materials across a wide range of channels, with a particular focus on social media
3. Take an active role in managing back-office administration and processes ensuring the communication service runs efficiently and effectively
4. Support Communications Specialists across the remit of the service, which includes social media, campaign delivery, design, media relations, and internal communications
5. Share community stories, service updates and events across the council’s social media channels, tailoring content for different channels and audiences
6. Plan, create and deliver engaging social-first videos, including reels
7. Research and prepare creative copy as appropriate for Council social media channels, ensuring that it meets Plain English, accessibility and corporate standards, and maintains the corporate brand
8. Measure social media metrics against benchmarks and corporate objectives and create clear reports to show impact
9. Support the Senior Communications Managers in all areas of the marketing function including planning and attending video and photoshoots
Candidate Criteria:
10. Planning and delivering communications and marketing, including social media, for a large organisation
11. Making sense of complex information and communicating it to others
12. Using relevant channels and language to communicate effectively with audiences
13. Demonstratable experience of how social media can be used effectively to communicate
14. Demonstratable knowledge of evolving social media platforms and emerging trends