Web Analyst (Web & Mobile App Analytics)
Were looking for a Web Analyst with strong mobile app analytics experience to help drive data-led decision making across our digital platforms. Youll work across both web and native mobile apps (iOS & Android), turning user behaviour and marketing data into actionable insights that improve performance, user experience, and growth.
This role sits at the intersection of product analytics and marketing attribution, working closely with product, UX, marketing, and engineering teams.
Key Responsibilities
* Analyse user behaviour across websites and mobile applications
* Own and support analytics implementations using GA4, Firebase, Adobe Analytics, or similar
* Work with mobile attribution platforms (e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance
* Define and maintain KPIs, events, funnels, and user journeys
* Build dashboards and reports using tools such as Looker, BigQuery, Power BI, Tableau, or Excel
* Support A/B testing and experimentation across web and app platforms
* Collaborate with developers to ensure accurate tracking plans, SDK implementation, and data layers
* Translate complex data into clear, actionable insights for stakeholders
* Ensure data quality, governance, and privacy compliance (GDPR, consent frameworks)
Required Skills & Experience
1. Proven experience as a ...