Head of CRM | Cheshire, NorthWest Based | Generous Package, £80-90k! | Consumer Brand We are proud to be partnered with a leading consumer brand as they look for a brand-new Head of CRM to join their team. They are seeking a strategic and data-driven Head of CRM to lead the development and execution of a next-generation customer relationship management strategy. This role will be central to driving customer engagement, retention, and lifetime value through the intelligent use of CRM data, marketing automation, and personalised customer journeys. The business is undergoing an exciting digital transformation, creating a unique opportunity for an experienced CRM leader to shape the roadmap, bring fresh ideas, and establish CRM as a major growth driver. Responsibilities: Strategy and Leadership Define and execute CRM strategy to drive engagement, segmentation, and personalisation Lead and inspire teams while fostering collaboration and accountability Partner cross-functionally to deliver seamless customer experiences Champion CRM as a key growth driver CRM Automation and Technology Oversee transformation, ensuring optimisation and data integrity Develop segmentation strategies and execute automated multi-channel campaigns Deliver engaging, measurable campaigns across email, app, and push notifications Data, Insights, and Optimisation Build a single customer view to enable personalisation and journey optimisation An...