Scaling Our Events & Private Dining Business in the UK & Ireland
Big Mamma isn’t just about unforgettable dinners, it’s about memorable celebrations, bold corporate events, and full-restaurant takeovers that people talk about long after dessert.
We’re looking for a Head of Sales – Events & Private Dining UK & Ireland, based in London, to drive one of our most strategic growth pillars.
This is a leadership role with real ownership: revenue, people, performance, and market expansion.
About Big Mamma
Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity, and high-energy guest experiences.
With a strong presence across Europe, we are accelerating the development of Events & Private Dining as a key driver of growth.The UK is one of our most strategic markets, with multiple restaurants and significant potential in the corporate and agency landscape.
Your Mission
Drive and maximise Events & Private Dining revenue across the UK & Ireland.
You’ll own country-level targets, lead a high-performing sales team, and ensure strong alignment between Sales and Restaurant Operations — turning demand into seamless, profitable, unforgettable experiences.
What You’ll Be Responsible For
Commercial Performance
Own and deliver country-level Events & Private Dining revenue targets
Monitor performance per restaurant and identify growth levers
Improve inbound conversion rates
Develop outbound pipeline and key account strategy
Ensure pricing consistency and strong profitability
Team Leadership
Lead and develop a team of Sales Executives and Restaurant Sales Managers
Run weekly pipeline reviews and structured sales rituals
Coach the team on negotiation, upselling, and closing strategies
Build a performance-driven, accountable, and motivated sales culture
Market Development
Build and nurture strong relationships with agencies and corporate clients
Represent Big Mamma at key networking and industry events
Position the brand as a go-to partner for premium, high-energy events
Process & Reporting
Ensure CRM discipline and data accuracy
Deliver reliable monthly and quarterly forecasts
Align commercial demand with operational capacity in close collaboration with restaurant teams
Who You Are
A strong commercial leader with a performance mindset
Experienced in managing multi-site or multi-venue sales teams
Solid understanding of hospitality and events operations
Highly organised, analytical, and target-driven
Comfortable in a fast-paced, entrepreneurial, hands-on environment
Confident balancing strategy with execution
What We Offer
Competitive salary package (fixed + variable)
Comprehensive portfolio of benefits
Leadership role in one of Big Mamma’s most strategic markets
Real impact and visibility at Group level
Growth opportunities within an expanding European business
A dynamic, international, high-energy environment
At Big Mamma, we believe sales is not just about numbers, it’s about relationships, experiences, and bold ambition.
If you’re ready to lead, scale, and elevate our Events & Private Dining business across the UK & Ireland we’d love to meet you.
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