Marketing Planning & Operations Senior Manager
06 July 2025
We are looking for a Senior Marketing, Planning & Operations Manager to drive and enable the smooth and efficient execution of marketing strategies and campaigns; bridging the gap between marketing strategy and implementation by planning resource and budget, optimising workflows, and measuring campaign performance. The role is crucial for aligning marketing efforts with business objectives and maximising marketing ROI. We have a hybrid model, and so there is an expectation for the job holder to work at our Head Office in Street, Somerset, BA6 0EQ.
What You’ll Be Doing
* Responsible for tracking the marketing budget globally against performance partnering with functional budget owners to track and adjust through quarterly finance reviews.
* Drive for results and help to embed a ROI focused culture within marketing teams globally to optimise marketing effectiveness.
* Drive a consumer-first approach to strategic decision-making, embedding consumer insight and adata-centric approach into core processes, and elevate consumer insight to become a key competitive advantage for Clarks.
* Lead the collection, analysis, and interpretation of market data (market trends, competitor activity, customer behaviour) and translate these findings into actionable recommendations for marketing, product development, and overall business strategy.
* Lead in-house creative production to optimise creative process, plan and allocate resources, and deliver content OTIF aligned with strategic goals and the business calendar.
* Lead ad hoc projects to advance the brand and drive commercial benefit to the business, including vendor reviews and new, more cost-efficient ways of working, partnering with procurement and other functions as needed.
* Strategic partner to other business functions (Corp Comms, HR, Finance, Procurement, Legal, Customer Care, Supply Chain) to infiltrate brand presence through the org and refine working methods.
* Drive a fast response culture to DTC content requirements (ecom and retail), partnering with Global Brand and regional ecommerce teams to ensure channel-appropriate content tied to the consumer journey.
* Work with the Brand Environments team to enhance storytelling within retail and outlet, leading the team to support clear seasonal VM programmes and roll out global store concepts through regional partners.
* Regularly review the effectiveness of all marketing activity against clear KPI’s and ROI targets, whilst ensuring timely delivery.
What You’ll Bring
* Minimum 5 years of experience in marketing operations, campaign management and project management, with a deep understanding of consumer insight.
* Proven experience in multi-channel delivery and go-to-market strategy from product formulation to launch.
* Ability to manage multiple stakeholders and project owners.
* Analytical and data-driven, utilising data insights to support and inform executives' decision-making and drive marketing strategy.
* Excellent communication skills and ability to collaborate and influence across all functions and levels.
* Entrepreneurial mindset, with a focus on operational excellence.
About Clarks
Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.
Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.
Progress is woven into our DNA. Whether pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward.
Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.
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