Job Description
Are you a creative communicator with a passion for results-driven marketing? Guild Care is looking for a Marketing & Communications Officer – Lead Generation to help us grow our reach, drive engagement, and deliver campaigns that make a real difference
* Location: Worthing, West Sussex
* Hours: 35 hours per week
* Salary: £37,876 per annum
What You’ll Be Doing
As the Marketing & Communications Officer within our team, you’ll play an important role in developing and executing data-driven digital strategies to increase awareness, drive engagement, and support lead generation across all areas of the charity.
From crafting persuasive content and designing email campaigns to managing lead funnels for care homes, fundraising and community services, you’ll be at the heart of our engagement strategy, working to create a real difference in your local community.
You’ll work closely with the Head of Marketing & Stakeholder Engagement, the Digital Lead, and our PR & Internal Communications Officer to create impactful content, optimise performance, and ensure brand consistency across all touchpoints.
* Campaign Strategy & Lead Generation - Plan and deliver multi-channel campaigns to drive enquiries across the charity, own content and messaging, collaborate with external agencies and monitor the campaign performance to optimise results.
* Content Creation & Email Marketing - Produce high quality, audience focused content for email, social media, website and print.
* Social Media & Website Support - Work with the digital lead to align posts with SEO goals and broader strategies, update the website content using Access Charity CMS or WordPress, when required
* Collaboration & Internal Support - Respond to internal marketing requests with timely, high quality content, work alongside colleagues on joint campaigns and communication across the organisation.
* Reporting & Best Practice - Track campaign metrics, lead generation data and engagement statistics, ensure all activity meets GDPR and keep up to date with sector trends for future campaigns.
About The Role
This is a strategic and hands-on position where you’ll work closely with service leads and the wider marketing team to ensure Guild Care’s campaigns generate meaningful engagement and drive high-quality leads across our care, community, and fundraising services.
You’ll take the lead on content marketing and lead generation strategy—delivering engaging campaigns, creating compelling content, and using insights to continuously improve performance. From emails and newsletters to brochures, social media, and print advertising, you’ll be instrumental in telling our story and inspiring action.
This role is ideal for a creative, organised, and analytical marketer who wants to bring their experience to a values-led charity with big ambitions and real community impact.
Ready to Shape Our Story?
If you're a creative communicator who thrives on delivering measurable results and impactful campaigns, we want to hear from you!
Skills Needed
Marketing, Technical, People
About The Company
Our story
Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.
In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.
Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.
Company Culture
Our vision
Our vision is for all people in need of care to live fulfilling, safe and secure lives .
Our mission
We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered .
Our BELIEF values
Brave | Engaging | Loving | Integrity | Everyone Matters | Free to Be Me
Our equality statement
At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.
Join us in our mission to make a positive difference in people's lives.
Desired Criteria
* Experience working in the charity or not-for-profit sector
* Experience supporting lead generation strategies and campaigns across multiple service areas
* Experience using or managing digital asset management systems or self-service marketing resources
* Relevant degree or Chartered Institute of Marketing qualification (Diploma level) or equivalent experience
Required Criteria
* A minimum of three years’ experience in a fast-paced marketing and communications role
* Proven experience planning and delivering multi-channel lead generation campaigns across online and offline platforms
* Confident in creating content for email, print, web and social media, with a good understanding of optimisation
* Experience managing and updating website content using CMS platforms
* Skilled at managing multiple projects to deadline and budget
* Experience working with third-party agencies and suppliers
* Proficient in Microsoft Office and familiar with tools such as Mailchimp, Canva and Hootsuite
* Confident using Adobe Suite and Canva and experienced in gathering and editing photo and video content for use across online and offline channels
* Willing and able to support general marketing activity across the team, including covering colleagues and contributing to broader organisational campaigns
Closing DateSunday 6th July, 2025