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Marketing manager

Handforth
Howard James Recruitment Consultancy Ltd
Marketing manager
£38,000 - £50,000 a year
Posted: 19 January
Offer description

We’re looking for a Marketing Manager who can turn ideas into campaigns people notice, trust, and engage with. This is a hands-on, end-to-end marketing role where your work will directly impact brand presence and lead generation.

This role combines two equally important areas:

* Building brand awareness locally through offline and community-focused activity

* Driving enquiries and conversions through effective digital marketing

You will work from the office as part of a small, friendly team, taking ownership of marketing initiatives from concept through to execution and results.

The Role

Brand and Offline Marketing

* You will strengthen brand presence across multiple locations, ensuring visibility, credibility, and trust in local markets.

* This includes planning and delivering offline campaigns such as out-of-home advertising, leaflet drops, direct mail, community noticeboards, local events, sponsorships, and partnerships.

* You will build and manage relationships with local partners, including SMEs, universities, charities, councils, and business groups.

* You will also improve customer experience on-site through signage, merchandising, local messaging, referral prompts, and touchpoints that reinforce professionalism and trust.

* You will ensure brand consistency across tone of voice, visuals, and campaign themes, while allowing sensible local adaptation.

Digital Performance and Demand Generation

* You will plan and run digital marketing campaigns that drive enquiries and engagement.
This includes managing paid campaigns such as Google Ads, SEO, landing pages, and conversion optimisation.

* You will write clear, persuasive copy for ads, websites, emails, social media, and offline materials, and produce or brief visual assets to bring campaigns to life.

Measurement and Optimisation

* You will track campaign performance using analytics tools, reporting clearly on results and ROI.

* You will run practical tests across creative, messaging, offers, and local activity to continually improve performance.

What We’re Looking For

Essential Experience

* Proven marketing experience with ownership of campaigns and results

* Strong communication and copywriting skills

* Confidence producing creative briefs, visuals, and brand-aligned messaging

* Highly organised, able to manage multiple projects without losing quality

Highly Valued Experience

* Offline marketing and local brand building, especially across multi-site operations

* Partnership marketing and community engagement

* Experience making practical products or services feel appealing and human

Nice to Have

* B2C and B2B marketing experience

* Familiarity with PPC and SEO platforms and reporting

Benefits

* Salary £38,000–£50,000 per year

* Employee discount

* Life insurance

* On-site parking

* Sick pay

If you enjoy building brands locally, running campaigns end-to-end, and seeing tangible results from your work, this is a role where you can make a genuine impact

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