The opportunity
EY has a powerful purpose: to build a better working world. The Global Media Relations and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.
The Assistant Director, Social Media is a highly experienced and senior member of the Global Media Relations and Social Media team. The individual creates and executes social media strategy, plans and programs in support of EY’s purpose, brand and business goals, working closely with EY’s Global executive leadership. The Assistant Director also develops both real-time and planned content, is an internal advocate for digital PR/social and also supports various leader and corporate social channels directly.
The role requires an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of strategic planning and practical execution. The individual will have the experience and positive attitude to take on challenges, manage multiple projects at once and manage and sell ideas to a diverse group of senior business stakeholders and brand, marketing and communications colleagues alike.
Your key responsibilities
1. Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
2. Work closely with EY Global leaders and internal teams to develop an editorial strategy and work with the team to build content designed to grow and activate communities
3. Act as a mentor and guide to global leaders, the media relations and social media team, and other stakeholders - advising on innovations, trending content and implementing programs
4. Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences
5. Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that senior management and team are kept abreast of issues/ concerns.
6. Monitor, listen and respond to communities
7. Develop and expand social communities and all social efforts.
8. Support stakeholders and colleagues with design and creation of compelling content, taking the lead on the creation where possible
9. Employ best practices for measuring the impact of social media campaigns
10. Interact with PR, paid media and marketing teams and stakeholders
11. Develop strong relationship with business stakeholders and brand, marketing and communications team to ultimately be considered a valued extended member of various teams
12. Work across time zones and communicate regularly with the EY global PR network, to inform of upcoming initiatives
13. Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports
14. Continually act as an ambassador for BMC across all internal and external engagements
Skills and attributes for success
15. Ability to advise on social media technologies and data-driven insights
16. Drive to promote innovation in the social space and to sell ideas internally
17. Outstanding organizational skills and the able to handle multiple projects simultaneously while meeting deadlines
18. Ability to produce excellent, quick, clean and engaging copy under pressure
19. Sub-editing/proof reading skills and ability to work to a style and brand guide
20. Experience writing for web and social on mainstream channels
21. Familiarity with Boolean search
22. In-depth knowledge of social media platforms, their respective participants and deployment.
23. An energetic, self-starter with a hands-on approach, able to juggle multiple projects with competing priorities, with a positive attitude and ability to generate results; demonstrate the potential to develop within the organization
24. A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
25. Experience in advising, managing and communicating with senior leadership on a day-to-day basis
26. Ability to deliver quality output while working under pressure and appreciation for deadlines
27. Cultural awareness and sensitivity
28. Flexibility to adapt to rapidly changing situations
To qualify for the role, you must have
29. 5-10 years’ B2B social media experience – digital or social media agency expertise desired and in-house ideal
30. People management experience including previous experience of directly managing senior stakeholders
31. Proven ability to manage complex processes and/or projects at a global level
32. Outstanding written and oral communications
33. Strong digital media execution skills
34. Experience managing internal support networks
35. Experience working with a global brand
What we look for
We’re looking for a high-energy individual who embraces change and innovation in order to ensure we can deliver best-in-class social media output in an ever-changing environment.
What we offer you
At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn .
Are you ready to shape your future with confidence? Apply today.
To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.