Lead Marketing Analyst Location: Remote (UK-based)
Salary: Up to £100,000 + benefits (10% bonus)
Start Date: ASAP
A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You’ll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.
This is a senior role leading marketing analytics for a fast-scaling consumer brand. Alongside delivering hands-on analysis, you’ll mentor a small team, partner with senior stakeholders, and ensure best practice in data-driven marketing decisions.
Lead and mentor a small marketing analytics team, setting best practices and ways of working.
Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention.
Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling.
Partner with Data Science to develop predictive models (e.g. Build and maintain marketing forecast models to optimise spend and ROI.
Deliver clear reporting and actionable insights to marketing, CRM, and executive stakeholders.
Collaborate with Data Engineering to ensure reliable data pipelines and infrastructure.
Champion a data-first approach across marketing and product teams.
5+ years’ experience in marketing analytics or a related data role.
~ Strong SQL skills and proficiency with analytics tools (e.g. GA4, Looker, Tableau, Power BI).
~ Hands-on experience with digital marketing channels including CRM, paid media, and lifecycle.
~ Excellent statistical analysis and data storytelling ability.
Experience building LTV, churn, or other predictive models.
Familiarity with marketing mix modelling and forecasting techniques.
Python or R for advanced analytics.
1) Introductory chat with the hiring manager.
Lead Marketing Analyst, Marketing Analytics, SQL, Python, Attribution, Incrementality, Media Mix Modelling, Campaign Measurement, Forecasting, LTV, Churn, Data Storytelling, Stakeholder Management, Remote.