Overview
Job Title: Business Development Representative - Stirling
Location: Field Based
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. We employ around 850 people across four business units and seven UK locations, and we are a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks, including IRN-BRU, RUBICON, and BARR flavours. We also have owned brands such as Boost, FUNKIN, and MOMA.
There’s never been a better time to join us!
Responsibilities
Your responsibilities will include
* Health Safety & Wellbeing: adopt a “Safety First” mindset and comply with all required H&S standards, including Safe Systems of Work, Pristine Principles, and Site Risk Assessments.
* Driving distribution of AG Barr Focus lines—ensuring specific stores stock our “must stock” lines and showcase new product development.
* Embedding our energy portfolio and Focus 5 Brands: drive improved rate of sale and distribution on key energy and 500ml packs, regardless of Route To Market.
* Sales KPI delivery: including market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc.
* Brand Plan Activation/In-Store Activation: sell and communicate brand plans locally, educate retailers, relay key messages, and achieve associated KPIs (e.g., tactical activation and new products).
* Relationship Building: work cross-functionally and participate in targeted tactical activity drives such as new product launches and Christmas merchandising.
* Demonstrating market share growth in defined territory through scorecard improvement.
* Presenting brands via prepared presentations and securing a commitment to purchase, educating retailers on the Soft Drink category, and supporting remerchandising as needed.
* Completing admin tasks as required (order sheets, call reports).
* Build brand awareness through excellent execution at the point of purchase and distribution that aligns with the brand portfolio and customer type.
* Improving the distribution of key brands in line with the company marketing plan.
What you’ll bring
* Full driving licence essential
* Strong communication skills
* Ability to work in a team and good personal leadership
* Self-motivated with the ability to work unsupervised
* A good standard of presentation skills
* Ability to communicate internally using account performance data and demonstrate strong in-store execution
* Fluent in English
* Flexibility to attend monthly team meetings that may require overnights
What we offer
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr, which is why we invest in our employees to develop their talent.
* Up to 33 days holiday (depending on shift pattern)
* Flexible holiday trading
* Living Wage Employer
* Healthcare Cash Plan
* Peppy Health
* Flexible benefits (discounts & cashback, gym memberships, technology purchases, etc)
* Life assurance
* Save as you earn scheme
* Staff sales discount
* Free AG Barr products during your working day
* Pension
* Annual salary review
* Ongoing professional development
And much more!
Further information
To learn more about working for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss reasonable adjustments for candidates with a disability, health or mental health condition.
While we have highlighted ideal requirements, we recognise not every candidate will meet all criteria. We encourage you to apply—you may be what we are looking for. Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 12 September 2025. Vacancies may close early if there is high application volume, so apply now.
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