Digital Sales & Marketing Manager (3 - 5 days per week)
Location: Staffordshire
Hours: 15 hrs/week, hybrid and fully flexible with some on‑site work required.
Salary: Competitive and commensurate with experience, offered on a pro‑rata basis (≈£30,000 – £35,000 per annum full‑time equivalent).
Business: Fine Jewellery
The Organisation
Our client is an exciting jewellery business, founded approximately 5 years ago. The founder is one of the youngest independent jewellers in the country, having a passion for gold and antique jewellery since he was 13. He initially travelled to antique fairs across the Midlands and North West, then started an online business selling one‑off second‑hand jewellery pieces and luxury watches through eBay and his own websites. Two years ago he opened his first shop, serving customers from all over Staffordshire and beyond, which has been a fantastic success.
It is a small, friendly team dedicated to building long‑term relationships with customers, offering the highest levels of customer service and a range of services from jewellery repairs, buying gold and silver jewellery, selling second‑hand jewellery and luxury watches, to a unique ring‑design service across Staffordshire.
Their Values & Principles
* Excellence & quality – Their reputation is everything, so they always offer fair prices, quality pieces, and excellent personalised service.
* Integrity & Purpose – They do what’s right, looking after customers and one another.
* Connection & Collaboration – They build strong relationships with their customers, always retaining professionalism, whilst being a friendly, welcoming place for all.
Role Overview
This is a highly commercial role with freedom and flexibility creatively to develop a winning approach to maximise online sales. We are seeking a highly organised, self‑motivated Digital Sales & Marketing Manager to lead the growth of our online sales, collaborating closely with the owner to promote the business locally and nationally, increasing brand awareness and sales.
The ideal candidate will have a real interest in jewellery, love engaging with customers and working as part of a team, be a self‑starter who thrives working at pace and delivering real commercial results. They will take full ownership of online activity from marketing right through to fulfillment of online orders.
As a small but rapidly growing business, there are lots of opportunities for the right candidate to grow their role within the business.
Key Responsibilities
* Build online presence.
* Drive traffic to the websites through effective website management, development and SEO.
* Manage social media – make them the family jeweller of choice across Staffordshire through proactive engaging content management, building followers and interaction.
* Drive and manage online sales.
* Manage our full online presence and user experience.
* Create powerful listening skills across all platforms, maximizing sales conversions.
* Ensure all listings and the website have visual impact to drive sales.
* Lead the creative style to maximise interest and sales, personally photographing watches in‑house.
* Implement consistent marketing campaigns to drive online enquiries and footfall.
* Manage customer interaction & queries.
* Generate opportunities.
* Supplier management.
* Performance & reporting.
What They Are Looking For
They are looking for an experienced and self‑driven online Digital Sales & Marketing Manager who takes real pride and ownership in their work and is customer‑first and driven by results. You'll be someone who is disciplined, works at pace and under their own steam, while working in close partnership with the rest of the team to ensure the business runs smoothly and effectively.
This role requires a blend of independence, initiative, and collaboration – someone who can both lead on digital activity and support with delivery and customer experience.
You will be someone who:
* Has a strong background in digital sales and marketing, ideally in a high‑ticket/value business.
* Takes ownership and pride in delivering results professionally.
* Possesses exceptional communication, organisational and planning and implementation skills.
* Can plan as well as execute campaigns from inception, through to fulfilment, ensuring the customer experience is differentiated, efficient and professional at all times.
* Has experience managing suppliers, compliance and administrative systems.
* Is proficient with CRMs (ideally Pipedrive & Shopify) and comfortable working with AI systems.
* Possesses a high degree of autonomy and accountability.
* Is able to build strong relationships and work as part of a small, friendly team.
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