Overview
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Head of Brand (Writing), you’ll be part of the Consumer & Brand team working closely with brilliant people across the business and reporting into Director Creative & Editorial. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
Where you contribute
The Head of Brand Writing is the guardian, architect and editor for the brand’s voice. This role exists to make the brand unmistakable in words — emotionally resonant, culturally fluent and commercially effective — wherever it shows up in the world.
Sitting at the heart of the Brand Creative Studio, this role leads the writing discipline across brand, editorial, product, campaign and culture. It sets the standard for how the brand speaks, what it stands for, and how it connects — ensuring every word earns attention, builds belief and drives impact.
This is not just about copy. It’s about shaping narrative, driving performance and publishing a point of view to build a body of work that feels authored with purpose – distinctly Doc’s.
Core Accountabilities
As our Head of Brand (Writing), you will be responsible for:
* Defining and evolving the brand voice, ensuring clear, consistent and culturally relevant written expression across markets, channels and touchpoints.
* Leading and inspiring world-class brand writing, elevating creative output across campaigns, product storytelling, editorial and longform content.
* Translating strategy into compelling, emotionally resonant language, simplifying complex ideas into impactful narratives for consumers and internal teams.
* Setting the editorial standard, shaping briefs and creative direction while ensuring writing leads idea development and drives originality and clarity.
* Championing excellence in craft and storytelling, embedding a consumer-first approach while balancing brand ambition with commercial impact.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
* Senior brand writer and creative leader with a strong point of view on voice, tone and storytelling.
* Equally comfortable shaping global brand platforms and refining individual lines with precision and impact.
* Deeply attuned to culture, language and nuance, with strong instinct for relevant and authentic storytelling.
* Confident influencing and collaborating across disciplines, levels and markets.
* Passionate about craft, clarity and meaning, while balancing pace, scale and performance, and mentoring others to elevate quality.
What’s in it for you?
* Hybrid working
* Welcome free pair of Docs
* ‘Buy as you Earn’ Share scheme
* 65% off all Docs
* 50% off Accessories
* Pension Scheme through Aviva
* Life Assurance
* 25 Days Annual Leave + Bank Holidays
* Private healthcare
* 2 paid volunteer days per year
Ready to fill your boots?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
Application closing date: Friday 8th of May 2026
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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