Currently recruiting for an experienced Head of eCommerce / Senior eCommerce Manager to lead and drive global online performance across all digital channels for an exciting hotel business. This is a strategic, hands‑on role responsible for revenue growth, customer acquisition, and the ongoing development of eCommerce platforms.
The Role
You will own the eCommerce strategy end-to-end, overseeing planning, performance, optimisation, and delivery across multiple digital touchpoints. Working closely with senior stakeholders and cross‑functional teams, you’ll ensure digital channels support wider commercial and brand objectives.
Key responsibilities include:
* Leading the strategic planning and budgetary control of all eCommerce marketing activity
* Developing and implementing global online and traffic acquisition strategies across CRM, SEO, PPC, affiliates, and social media
* Owning the eCommerce roadmap and driving continuous improvement of website and digital platforms
* Managing and optimising PPC performance, analysing ROI, and reallocating budgets to meet revenue and traffic targets
* Improving website usability, design, content, and conversion rates, working with external agencies where required
* Collaborating with design and content teams to deliver engaging, on‑brand digital experiences
* Implementing and evolving content strategies for website and blog platforms
* Ensuring CRM systems work effectively across all areas of the business
* Delivering insight and analytics to inform ongoing eCommerce development
Experience required
* Proven experience in a senior eCommerce role (Senior eCommerce Manager or Head of eCommerce)
* Strong understanding of PPC, including creating and delivering global strategies
* Advanced knowledge of Google Analytics and performance reporting
* Solid background in customer acquisition, re‑engagement, and retention
* Strong CRM knowledge with experience building and implementing CRM strategies
* Experience managing third‑party technology and service providers
* Basic web and mobile app development knowledge to support agency management and cost control
This is an exciting time to join a growing hospitality company with a global reach.
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