Audience and Content Editor - The Herald
Application Deadline: 27 June 2025
Department: Editorial
Employment Type: Permanent
Location: Glasgow
Reporting To: Catherine Salmond
Description
The Herald is Scotland’s leading quality news brand. We want an Audience and Content Editor who can build our audiences, deepen engagement with our readers, and deliver subscriber growth.
This is a rare opportunity to shape the future of one of Scotland’s most respected news brands and play a senior role in the newsroom.
The Audience and Content Editor will help lead and execute our digital strategy across multiple channels, including SEO, social media, newsletters, the homepage, and video with a data-led, audience-first mindset.
Working closely with our senior editors, they will ensure our journalism reaches the right readers in the right format at the right time and accelerates our subscriber growth.
Key Responsibilities Develop and lead a multi-channel audience growth and engagement strategy, using audience data and analytics to inform daily editorial decisions and long-term planning.
Set clear KPIs for reach, engagement, conversion, and retention—and report regularly on progress.
Oversee on-site SEO strategy and execution, inclu...