The Business Development Executive (BDE) is Diageo's frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo's market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories
* Bath, Bournemouth, Dorchester, Salisbury
* Exeter, Taunton
Role Responsibilities
* Win new listings and grow sales in key independent On Trade outlets
* Manage a territory to deliver clear sales and visit targets
* Build strong, long‑term relationships with licensees and venue managers
* Bring Diageo brands to life through menus, POS and tailored in‑venue activity
* Train and engage bar teams to deliver great brand experiences and quality serves
* Ensure the right products are available in outlets through effective visit and stock planning
You'll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Qualifications
* Experience in sales, hospitality, brand activation or a customer‑facing role
* A commercial mindset and motivation to deliver against targets
* Strong relationship‑building and communication skills
* The ability to manage your time effectively and prioritise across a territory
* A genuine interest in brands and how consumers experience them
* A full, valid driving licence and the ability to travel across the territory
* A minimum of 12 months' active UK driving licence is required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to own your wellbeing and balance your priorities from day one.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
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