Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with + colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder-led, profitable, and growing.
EMEA Marketing Manager
Canonical is looking for a regional marketing manager who will be responsible for developing long-term marketing strategy and executing campaigns for EMEA across a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the regional sales teams, the partner teams, product teams, and other marketing functions.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
This role reports to the EMEA and Americas regional marketing team manager.
Location: This role will be based remotely in the EMEA region.
What your day will look like
1. Develop and execute solution-focused go-to-market strategies across key Canonical offerings (e.g. security, apps, cloud infrastructure, or IoT)
2. Translate complex technical capabilities into compelling value propositions for target industries and personas
3. Build and manage multi-channel marketing campaigns aligned with solution-specific goals
4. Collaborate with product management, sales, alliances, and marketing to align messaging, prioritize use cases, and support pipeline acceleration
5. Define and track KPIs for demand generation, solution awareness, and engagement; monitor performance and iterate for impact
6. Own webinars and industry events tied to solution areas: plan, execute, and coordinate holistic pre/post-event strategies
7. Work with the growth engineering teams to segment, engage, and nurture audiences around relevant solution themes
8. Support the sales enablement process by supporting the delivery of playbooks, messaging guides, competitive briefs, and customer-facing content with PMs
We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.
What we are looking for in you
9. Experience in B2B marketing for enterprise IT products, SaaS experience
10. Experience working with the EMEA market
11. Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
12. Excellent verbal, written, presentation skills in English
13. Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
14. Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
15. Objectivity and openness to others' views while continuously building a positive team spirit
16. Proven ability to prioritise and meet deadlines without sacrificing quality
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
17. Fully remote working environment - we’ve been working remotely since !
18. Personal learning and development budget of 2,USD per annum
19. Annual compensation review
20. Recognition rewards
21. Annual holiday leave
22. Parental Leave
23. Employee Assistance Programme
24. Opportunity to travel to new locations to meet colleagues at ‘sprints’
25. Priority Pass for travel and travel upgrades for long haul company events