Email Marketing & Salesforce Cloud Specialist - London - ck £60K-£80K (depending on exp)
Our client, a global leading asset manager, is looking to recruit an experienced Email Marketing specialist and Salesforce Cloud specialist. Reporting to the Head of Digital and Campaigns Marketing, you will own the strategy, execution, and optimisation of B2B and B2C email marketing initiatives across the European region.
You will be responsible for delivering high-impact, data-driven email campaigns and automated customer journeys using Salesforce Marketing Cloud. This includes lifecycle communications, campaign execution, performance optimisation, and cross functional campaign planning.
Some of the key areas you will be responsible for are:
Ownership and execution of email marketing strategy
Developing lifecycle and automation strategies
Audience segmentation and personalisation performance.
Building and optimising campaigns and journeys
Testing and performance optimisation
Performance reporting and insights
Cross-functional campaign planning
What the successful candidates background will look like:
* Minimum 3–5 years of hands-on email marketing experience, within financial services /asset management
* Strong, practical experience working with Salesforce Marketing Cloud (SFMC)
* Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
* Proven experience building and optimising automated email journeys and lifecycle campaigns
* Strong understanding of segmentation, personalisation, and lifecycle marketing strategies
* Experience with A/B testing and data-driven optimisation methodologies
* Solid knowledge of email deliverability best practices and performance metrics
* Strong analytical and problem-solving skills
* Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously
* Strong communication skills and ability to work cross-functionally. Resiliance, proactive, + hands on approach is essential
* English fluent C1 level both spoken and written
What will you be part of? An excellent working environment, award winning organisation to further your career and grow within a collaborative and energised work environment.
It is essential to have the right to work in the UK, sponsorship cannot be provided.
Please be advised CVs will be treated in the strictest of confidence and that your application will not be forwarded without your permission. We aim to respond promptly to your application however, due to the high level of CVs we receive we are only able to respond to applicants whose profile matches our Clients requirements.