We are partnering with a high growth, sales based consultancy arm of a leading Professional Services Recruitment Consultancy firm in London. They are looking to hire a Senior Marketing Manager into their London offices. This role sits in the global team and will have international remit. Client Details The business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan. Description Key responsibilities of the Senior Marketing Manager: Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy. Own and deliver the global marketing plan to deliver business objectives and drive business growth. Develop and implement demand generation strategies to meet sales leads goals. Create and roll out account based marketing plans to drive both client expansion and new client acquisition. Content: Define and execute content plans to align to the sales cycle & ABM strategy Management: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growth Partnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our database CRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaigns Digital paid campaigns: Build campaigns to drive leads Budget planning: define spending and monitor ROI and reshape where needed Support of implementation teams with active recruitment projects Sales materials: develop and maintain sales collateral and marketing resources Social: Overall management of Social Media. Build followership and engagement of LinkedIn pages Website: ensure our website is kept current and optimised by the web teams and develop campaigns to drive traffic Ensure effective tracking of all marketing activity and regular report to sales and operational teams on progressProfile The successful candidate: Knowledge of B2B marketing strategies, channels, and branding Experienced analyzing conversion data, ROI, and other analytically oriented material Experience running B2B CRM campaigns as well as ABM exposure Strong project management, multitasking, and decision-making skills with a problem-solving attitude Very high attention to detail Solid stakeholder management is critical for this role Team-player and self-motivated to help to grow the PO brand Ability to think creatively and innovatively Leadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teams English advanced level required with strong written and oral communication skills, additional languages will be considered as a plus Job Offer Competitive