Global Oral Health CBIA Associate
As the Global Oral Health Consumer Business Insights & Analytics Associate, you are responsible for contributing to brand strategy and driving business growth by providing deep understanding of consumers, experts, markets, and competitive landscapes. Your work ensures consumer perspectives are embedded in every stage of the brand’s lifecycle, guiding decision-making, inspiring impactful marketing, and supporting the continuous measurement and optimisation of brand performance on a global scale.
Role Responsibilities
* Work with the cross‑functional brand team to create a learning and insights roadmap for Oral Health identifying growth opportunities and strategies.
* Deliver comprehensive brand insights (incl. consumer, expert, market, and competitive) to inform where to compete and how to win opportunities.
* Contribute to key brand foundations, incl. brand purpose, positioning, architecture and brand language, leveraging an effective and agile learning toolkit.
* Ensure creative executions are grounded in data, culturally relevant across markets, and aligned with brand purpose and positioning to drive emotional connection and commercial impact.
* Contribute to Global brand innovation by designing concept evaluation and testing for claims, comms and commercial assets based on deep understanding of consumer & customer needs, and evaluating success of in‑market launches for future roll‑out optimisation.
* Contribute to robust tracking and learning frameworks to measure brand health, campaign effectiveness, and innovation performance.
* Contribute to primary and secondary market research projects, ensuring methodological rigour and business relevance.
* Translate complex data and analytical findings into clear, compelling, and actionable narratives.
* Proactively collect feedback on insights provided, ensuring an iterative process to make sure all insights are relevant and trusted.
Basic Qualifications
* Proven track record in global FMCG / Oral Health Insights & analytics roles, focused on foundational consumer learnings and developing strong brand foundations and winning creative campaigns and innovations.
* Hands‑on experience with relevant consumer learning and testing methodologies and a track record of successful experimentation and implementation of new, innovative tools & approaches.
* Strong business acumen with proven history of translating findings into actionable recommendations with business value attached to them.
* Ability to work independently in a high‑paced, highly‑matrixed organization and deliver multiple priorities under tight timelines with rigor and quality; strong planning & organisation skills.
Preferred Qualifications
* Familiarity with statistical software (e.g., SPSS, R, Python) or data visualisation tools (e.g., PowerBI, Tableau).
* Proven ability to collaborate effectively with, and influence, diverse teams across different functions and markets, fostering a shared understanding of future opportunities.
* Experience in leading projects and/or managing external agency relationships.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
J-18808-Ljbffr