Overview At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for Sage Intacct, you will lead the strategic direction, design and rollout of product marketing initiatives tailored to Sage Intacct in the UK.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segment.
Although this role does not have any direct report, as a key leader, you will lead and mentor a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments.
This role is hybrid and based 3 days a week in our London or Newcastle office.
Responsibilities You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK.
Key responsibilities include:
Category strategy: Partner with Product to set the 3–5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan.
Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
Thought leadership: Translate market insight into thought leadership for content and external presentations.
Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance.
Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
About You You’re a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique, and you know how to translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight. You’ll bring around 10+ years’ experience in product marketing, SaaS, and financial software. You’re confident developing go-to-market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI-driven marketing is a big plus and so is a curious, innovative mindset that’s always looking for what’s next.
Why Join Sage? At Sage, you’ll find a place where your ideas matter and your work has purpose. We’re proud to be shaping the future of business technology and you’ll have the chance to help define how we bring that innovation to life in the UK. You’ll join a team that values creativity, collaboration, and customer obsession. Together, we’ll tell the stories that inspire businesses to thrive powered by Sage, and by you.
Your benefits Benefits (Only Applicable for UK Based Roles)
Benefits video – https://youtu.be/TCMtTYUUiuU
Work away scheme for up to 10 weeks a year
On-going training and professional development
Paid 5 days yearly to volunteer through our Sage Foundation
Flexible work patterns and hybrid working
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