Central Employment are working in partnership with one of the region's most established and forward thinking Digital Performance Agencies. They have a new, exciting and industry leading opportunity for a Head of Performance Marketing & Analytics.
This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients.
This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities
• Own the cross-channel measurement framework across PPC, SEO, Content and Outreach
• Define and maintain a single source of truth for performance reporting
• Lead attribution modelling and performance interpretation (accepting real-world limitations)
• Translate complex data into clear, actionable insight for channel leads and clients
• Design and deploy AI-driven models and automations to:
o Identify high-performing audiences, creatives, keywords and content themes
o Predict performance trends, saturation points and diminishing returns
o Improve budget allocation and prioritisation across channels
• Integrate AI to...