Summary
Earn a degree. Build your career. Shape the future of digital marketing
Wage
£26,500 a year
Training course
Digital marketer (integrated degree) (level 6)
Hours
Monday - Friday. Shifts TBC
35 hours a week
Start date
Tuesday 1 September 2026
Duration
4 years
Positions available
5
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
* Supporting live marketing campaigns across multiple channels.
* Using analytics tools to track performance and optimise content.
* Designing digital experiences that make banking simpler and smarter.
* Creating social media content that connects with audiences.
* Collaborating with designers, strategists and data specialists on big brand projects.
Where you'll work
Halifax
HX1 2RG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
MANCHESTER METROPOLITAN UNIVERSITY
Training course
Digital marketer (integrated degree) (level 6)
What you'll learn
Course contents
* Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
* Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
* Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
* Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
* Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
* Manage, plan, specify, lead and report on digital marketing projects.
* Manage and optimise key channels and content within a digital marketing plan.
* Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
* Apply a marketing mix / digital marketing mix to meet customer expectations.
* Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
* Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
* Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
* Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
* Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
* Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Training schedule
This training schedule has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Requirements
Essential qualifications
GCSE in:
* English (grade 4 - 9)
* Maths (grade 4 - 9)
A Level in:
* Any subject (grade B)
* Any subject (grade C)
* Any subject (grade C)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Team working
* Initiative