We’re looking for talented and enthusiastic individuals who will share this passion, to join our team.
We've a fantastic new opportunity of Sales Excellence Lead. This post will play a central role in shaping the experience of every customer who chooses to explore a home with us. We want our Sales teams to feel confident, capable and supported and Managers to be equipped to coach and develop them.
Benefits
* Company Bonus
* Enhanced Pension Scheme
* Life Assurance
* 26 days holiday with additional bank holidays
* Holiday Buy Scheme
* Employee Assistance Programme
Aim of the role
This role exists to bring our Sales Development Strategy to life — ensuring our teams have the confidence, skills and behaviours to deliver a warm, personable, values‑led customer journey. We are not simply selling houses. We are guiding individuals and families toward building a home — a place to belong, to grow and to thrive. Through thoughtful training, coaching and support, this role will help our sales teams embody our values of Quality, Community, Sustainability and People in every interaction.
Reporting to our Chief Sales and Marketing Officer, the post will require frequent travel to our sites and knowledge of, or willingness to quickly learn compliance requirements of New Home Ombudsman Legislation, Building Safety Act, New Homes Quality Code and our responsibilities. We’re flexible on the location of applicants, but travel across the Midlands, Home Counties, Anglia, Essex and the South West is required.
Responsibilities
Sales Development Training Across the Group
* Lead engaging, practical and inspiring training sessions for new and existing sales colleagues
* Ensure training reflects our tone of voice: personal, warm, and transparent
* Own the product and solutions training modules focusing on new house types, standard and upgraded spec, energy efficiency and ESG features
Building Capability and Confidence
* Coach individuals and teams to strengthen skills in customer experience, emotional intelligence and value‑based selling
* Support colleagues in developing confidence around sustainability features, design principles and placemaking
* Help teams understand how to use data and insight to improve performance
Embed Customer Centricity
* Work closely with site teams, customer service, marketing and sales management to ensure a joined‑up customer journey
* Help sales teams understand build stages, timelines and expectations
* Ensure CRM system is fully utilised and customer data is accurate and handled with care
Ensure Compliance and Professional Standards
* Train teams on HBF standards, the New Homes Quality Code, GDPR, Anti Money Laundering and competition law
* Reinforce ethical selling and transparent communication
* Support managers in identifying and addressing compliance gaps
Support Operational Excellence
* Support the rollout of new processes, systems and tools
Develop Training Materials and Programmes
* Create clear, engaging and accessible training content
* Refresh and refine materials in line with business needs, PR activity and customer insight
* Support the development and delivery of a structured onboarding programme for new starters
Partner with Sales Leadership
* Provide insight on team capability, strengths and development needs
* Support Sales Managers in building a coaching culture
* Contribute to quarterly and annual performance reviews with training recommendations
Requirements
* Proven experience in sales training, coaching or learning & development
* Strong understanding of the new homes market or a related customer‑facing, high consideration/ value sector
* Confident facilitator with the ability to engage and inspire diverse groups
* Excellent communication skills — warm, clear, personable and confident
* Strong organisational skills and the ability to manage multiple priorities
* Comfortable using data to shape training and measure impact
* Knowledge of compliance requirements (HBF, NHQC, GDPR, AML) or willingness to learn
* Full U.K. driving license
* Experience in homebuilding, property or residential development
* Understanding of sustainability features, energy efficiency and modern methods of construction
* Experience designing training programmes or digital learning content
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