As Marketing Executive your role is key within the marketing department, responsible for the day-to-day execution and coordination of marketing activities. This position is hands-on and involves a mix of strategic thinking and practical application to promote a company's products, services, or brand.
Duties and Responsibilities
* Campaign Management:
Contributing to, developing, and implementing integrated marketing campaigns, including planning, execution, and evaluation. This involves working across various channels, both digital and traditional.
* Content Creation:
Writing and proofreading marketing copy for a variety of platforms, such as websites, social media, email newsletters, brochures, and press releases. This may also include managing the production of multimedia content like videos and blog posts.
* Digital Marketing:
Supporting digital marketing efforts, which often includes managing social media channels, assisting with search engine optimization (SEO) and pay-per-click (PPC) campaigns, and updating website content using a content management system (CMS).
* Market Research & Analysis:
Conducting research to identify and define target audiences, monitoring competitor activity, and analysing data to track the performance of marketing campaigns. This includes using tools like Google Analytics and CRM systems.
* Brand Management:
Helping to develop and maintain brand awareness and ensuring that brand standards are consistent across all marketing and communication materials.
* Public Relations & Events:
Coordinating promotional activities, events (such as conferences, exhibitions, and seminars), and managing relationships with key stakeholders, including clients, suppliers, and external agencies.
* Budget & Administration:
Monitoring marketing budgets, tracking return on investment (ROI), and maintaining customer databases.
* Managing External Relationships:
Monitoring and managing external spend where required with design agencies. Managing timescales, deadlines and relationships as required.
Design experience would be desirable.
Subject to change